Google Presents an Innovative Way to Say, “Generate Revenue”
December 9, 2025
Another dinobaby post. No AI unless it is an image. This dinobaby is not Grandma Moses, just Grandpa Arnold.
One of my contacts sent me a link to an interesting document. Its title is “A Pragmatic Vision for Interpretability.” I am not sure about the provenance of the write up, but it strikes me as an output from legal, corporate, and wizards. First impression: Very lengthy. I estimate that it requires about 11,000 words to say, “Generate revenue.” My second impression: A weird blend of consulting speak and nervousness.
A group of Googlers involved in advanced smart software ideation get a phone call clarifying they have to hit revenue targets. No one looks too happy. The esteemed leader is on the conference room wall. He provides a North Star to the wandering wizards. Thanks, Venice.ai. Good enough, just like so much AI system output these days.
The write up is too long to meander through its numerous sections, arguments, and arm waving. I want to highlight three facets of the write up and leave it up to you to print this puppy out, read it on a delayed flight, and consider how different this document is from the no output approach Google used when it was absolutely dead solid confident that its search-ad business strategy would rule the world forever. Well, forever seems to have arrived for Googzilla. Hence, be pragmatic. This, in my experience, is McKinsey speak for hit your financial targets or hit the road.
First, consider this selected set of jargon:
Comparative advantage (maybe keep up with the other guys?)
Load-bearing beliefs
Mech Interp” / “mechanistic interpretability” (as opposed to “classic” interp)
Method minimalism
North Star (is it the person on the wall in the cartoon or just revenue?)
Proxy task
SAE (maybe sparse autoencoders?)
Steering against evaluation awareness (maybe avoiding real world feedback?)
Suppression of eval-awareness (maybe real-world feedback?)
Time-box for advanced research
The document tries to hard to avoid saying, “Focus on stuff that makes money.” I think that, however, is what the word choice is trying to present in very fancy, quasi-baloney jingoism.
Second, take a look at the three sets of fingerprints in what strikes me as a committee-written document.
- Researchers want to just follow their ideas about smart software just as we have done at Google for many years
- Lawyers and art history majors who want to cover their tailfeathers when Gemini goes off the rails
- Google leadership who want money or at the very least research that leads to products.
I can see a group meeting virtually, in person, and in the trenches of a collaborative Google Doc until this masterpiece of management weirdness is given the green light for release. Google has become artful in make work, wordsmithing, and pretend reconciliation of the battles among the different factions, city states, and empires within Google. One can almost anticipate how the head of ad sales reacts to money pumped into data centers and research groups who speak a language familiar to Klingons.
Third, consider why Google felt compelled to crank out a tortured document to nail on the doors of an AI conference. When I interacted with Google over a number of years, I did not meet anyone reminding me of Martin Luther. Today, if I were to return to Shoreline Drive, I might encounter a number of deep fakes armed with digital hammers and fervid eyes. I think the Google wants to make sure that no more Loons and Waymos become the butt of stand up comedians on late night TV or (heaven forbid, TikTok). The dead cat in the Mission and the dead puppy in what’s called (I think) the Western Addition. (I used to live in Berkeley, and I never paid much attention to the idiosyncratic names slapped on undifferentiable areas of the City by the Bay.)
I think that Google leadership seeks in this document:
- To tell everyone it is focusing on stuff that sort of works. The crazy software that is just like Sundar is not on the to do list
- To remind everyone at the Google that we have to pay for the big, crazy data centers in space, our own nuclear power plants, and the cost of the home brew AI chips. Ads alone are no longer going to be 24×7 money printing machines because of OpenAI
- To try to reduce the tension among the groups, cliques, and digital street gangs in the offices and the virtual spaces in which Googlers cogitate, nap, and use AI to be more efficient.
Net net: Save this document. It may become a historical artefact.
Stephen E Arnold, December 9, 2025
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