Coca-Cola and AI: Things May Not Be Going Better
November 27, 2025
Coca-Cola didn’t learn its lesson last year with a less than bad AI-generated Christmas commercial. It repeated the mistake again in 2025. Although the technology has improved, the ad still bears all the fake-ness of early CGI (when examined in hindsight of course). Coca-Cola, according to Creative Bloq, did want to redeem itself, so the soft drink company controlled every detail in the ad: “Devastating Graphic Shows Just How Bad The Coca-Cola Christmas Ad Really Is.”
Here’s how one expert viewed it:
“In a post on LinkedIn, the AI consultant Dino Burbidge points out the glaring lack of consistency and continuity in the design of the trucks in the new AI Holidays are Coming ad, which was produced by AI studio Secret Level. At least one of the AI-generated vehicles appears to completely defy physics, putting half of the truck’s payload beyond the last wheel.
Dino suggests that the problem with the ad is not AI per se, but the fact that no human appears to have checked what the AI models generated… or that more worryingly they checked but didn’t care, which is extraordinary when the truck is the main character in the ad.”
It’s been suggested that Coca-Cola used AI to engage in rage bait instead of building a genuinely decent Christmas ad. There was a behind the scenes video of how the ad was made and even that used AI VoiceOver.
I liked the different horse drawn wagons. Very consistent.
Whitney Grace, November 27, 2025
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