What Can a Monopoly Type Outfit Do? Move Fast and Break Things Not Yet Broken

November 26, 2025

This essay is the work of a dumb dinobaby. No smart software required.

CNBC published “Google Must Double AI Compute Every 6 Months to Meet Demand, AI Infrastructure Boss Tells Employees.”

How does the math work out? Big numbers result as well as big power demands, pressure on suppliers, and an incentive to enter hyper-hype mode for marketing I think.

Thanks, Venice.ai. Good enough.

The write up states:

Google ’s AI infrastructure boss [maybe a fellow named Amin Vahdat, the leadership responsible for Machine Learning, Systems and Cloud AI?] told employees that the company has to double its compute capacity every six months in order to meet demand for artificial intelligence services.

Whose demand exactly? Commercial enterprises, Google’s other leadership, or people looking for a restaurant in an unfamiliar town?

The write up notes:

Hyperscaler peers Microsoft, Amazon and Meta also boosted their capex guidance, and the four companies now expect to collectively spend more than $380 billion this year.

Faced with this robust demand, what differentiates the Google for other monopoly-type companies? CNBC delivers a bang up answer to my question:

Google’s “job is of course to build this infrastructure but it’s not to outspend the competition, necessarily,” Vahdat said. “We’re going to spend a lot,” he said, adding that the real goal is to provide infrastructure that is far “more reliable, more performant and more scalable than what’s available anywhere else.” In addition to infrastructure buildouts, Vahdat said Google bolsters capacity with more efficient models and through its custom silicon. Last week, Google announced the public launch of its seventh generation Tensor Processing Unit called Ironwood, which the company says is nearly 30 times more power efficient than its first Cloud TPU from 2018. Vahdat said the company has a big advantage with DeepMind, which has research on what AI models can look like in future years.

I see spend the same as a competitor but, because Google is Googley, the company will deliver better reliability, faster, and more easily made bigger AI than the non-Googley competition. Google is focused on efficiency. To me, Google bets that its engineering and programming expertise will give it an unbeatable advantage. The VP of Machine Learning, Systems and Cloud AI does not mention the fact that Google has its magical advertising system and about 85 percent of the global Web search market via its assorted search-centric services. Plus one must not overlook the fact that the Google is vertically integrated: Chips, data centers, data, smart people, money, and smart software.

The write up points out that Google knows there are risks with its strategy. But FOMO is more important than worrying about costs and technology. But what about users? Sure, okay, eyeballs, but I think Google means humanoids who have time to use Google whilst riding in Waymos and hanging out waiting for a job offer to arrive on an Android phone. Google doesn’t need to worry. Plus it can just bump up its investments until competitors are left dying in the desert known as Death Vall-AI.

After kicking beaten to the draw in the PR battle with Microsoft, the Google thinks it can win the AI jackpot. But what if it fails? No matter. The AI folks at the Google know that the automated advertising system that collects money at numerous touch points is for now churning away 24×7. Googzilla may just win because it is sitting on the cash machine of cash machines. Even counterfeiters in Peru and Vietnam cannot match Google’s money spinning capability.

Is it game over? Will regulators spring into action? Will Google win the race to software smarter than humans? Sure. Even if it part of the push to own the next big thing is puffery, the Google is definitely confident that it will prevail just like Superman and the truth, justice, and American way has. The only hitch in the git along may be having captured enough electrical service to keep the lights on and the power flowing. Lots of power.

Stephen E Arnold, November 26, 2025

Written by Stephen E. Arnold · Filed Under AI, Business strategy, Financial, Google, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.