Apple AI Innovates: It Cuts an AI Deal with the Google
November 13, 2025
Circular deals are not new. Google was on Apple’s Board of Directors. Google cut a deal with Apple to make Google Search the one true way to get ads on the Apple iPhone. Now Apple — after failing in its own smart software efforts — has driven up Highway 101 with a freshly baked humble Apple pie.
Apple, one might conclude, failed at AI, and it is Google to the rescue. We learn from Wccf Tech, “Apple Throws In the Towel, Asks Google to Design a Custom Gemini LLM for Siri.” But what about those AI innovations Apple announced a year or so ago? Oh, that was marketing. Writer Rohail Saleem reveals the reality:
“The legendary Apple tipster, Bloomberg’s Mark Gurman, reported in his latest ‘Power On’ newsletter that the Cupertino giant seems to have thrown in the proverbial towel when it comes to creating an in-house AI model to power the revamped Siri’s upcoming features, all couched under the Apple Intelligence banner. Instead, Apple is now reportedly paying Google to create a custom Gemini-based AI model for its Private Cloud Compute framework. Where relatively simple AI tasks can be performed by using computational resources of the device itself, while the more complex tasks are offloaded to Apple’s private cloud servers.”
Saleem reminds us Apple was having trouble getting Siri to play nice across apps back in August. Hiring the competition is one way to address shortfalls. Of course, Apple is sure to market the updated Siri as its own work. The virtual assistant runs on that company’s servers, after all, and uses its iconic UI. Those are the important parts, right?
Apple is expected to debut the new AI features and other major updates to iOS 27 at its Worldwide Developers Conference in June of 2026. See the write-up for a list of iOS 26 AI features and expected Siri tweaks. With a company whose innovations boil down to more invasive demands for iCloud, Facetime, and other Apple services what does one expect? Another orange iPhone? Some fancy dancing about the firm’s involvement with Chinese manufacturers? How about a couple of elephants deciding to make their way into the groves of Google and whisper into one another’s very large but really appealing ears?
That works.
Cynthia Murrell, November 13, 2025
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