Google Is Really Cute: Push Your Content into the Jaws of Googzilla
November 4, 2025
This essay is the work of a dumb dinobaby. No smart software required.
Google has a new, helpful, clever, and cute service just for everyone with a business Web site. “Google Labs’ Free New Experiment Creates AI-Generated Ads for Your Small Business” lays out the basics of Pomelli. (I think this word means knobs or handles.)
A Googley business process designed to extract money and data from certain customers. Thanks, Venice.ai. Good enough.
The cited article states:
Pomelli uses AI to create campaigns that are unique to your business; all you need to do is upload your business website to begin. Google says Pomelli uses your business URL to create a “Business DNA” that analyzes your website images to identify brand identity. The Business DNA profile includes tone of voice, color palettes, fonts, and pictures. Pomelli can also generate logos, taglines, and brand values.
Just imagine Google processing your Web site, its content, images, links, and entities like email addresses, phone numbers, etc. Then using its smart software to create an advertising campaign, ads, and suggestions for the amount of money you should / will / must spend via Google’s own advertising system. What a cute idea!
The write up points out:
Google says this feature eliminates the laborious process of brainstorming unique ad campaigns. If users have their own campaign ideas, they can enter them into Pomelli as a prompt. Finally, Pomelli will generate marketing assets for social media, websites, and advertisements. These assets can be edited, allowing users to change images, headers, fonts, color palettes, descriptions, and create a call to action.
How will those tireless search engine optimization consultants and Google certified ad reselling outfits react to this new and still “experimental” service? I am confident that [a] some will rationalize the wonderfulness of this service and sell advisory services about the automated replacement for marketing and creative agencies; [b] some will not understand that it is time to think about a substantive side gig because Google is automating basic business functions and plugging into the customer’s wallet with no pesky intermediary to shave off some bucks; and [c] others will watch as their own sales efforts become less and less productive and then go out of business because adaptation is hard.
Is Google’s idea original? No, Adobe has something called AI Found, according to the write up. Google is not into innovation. Need I remind you that Google advertising has some roots in the Yahoo garden in bins marked GoTo.com and Overture.com. Also, there is a bank account with some Google money from a settlement about certain intellectual property rights that Yahoo believed Google used as a source of business process inspiration.
As Google moves into automating hooks, it accrues several significant benefits which seem to stick up in Google’s push to help its users:
- Crawling costs may be reduced. The users will push content to Google. This may or may not be a significant factor, but the user who updates provides Google with timely information.
- The uploaded or pushed content can be piped into the Google AI system and used to inform the advertising and marketing confection Pomelli. Training data and ad prospects in one go.
- The automation of a core business function allows Google to penetrate more deeply into a business. What if that business uses Microsoft products? It strikes me that the Googlers will say, “Hey, switch to Google and you get advertising bonus bucks that can be used to reduce your overall costs.”
- The advertising process is a knob that Google can be used to pull the user and his cash directly into the Google business process automation scheme.
As I said, cute and also clever. We love you, Google. Keep on being Googley. Pull those users’ knobs, okay.
Stephen E Arnold, November 4, 2025
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