Do You Want To Take A Survey? AI Does!
October 27, 2025
How many times are you asked to complete a customer response survey? It happens whenever you visit a doctor’s office or request tech support. Most people ignore those surveys because they never seem to make things better, especially with tech support. Now companies won’t be able to rely on those surveys to measure customer satisfaction because AI is taking over says VentureBeat: “This New AI Technique Creates ‘Digital Twin’ Consumers, And It Could Kill The Traditional Survey Industry.”
In another groundbreaking case for AI (but another shudder up the spin for humanity), new research indicates that LLMs can imitate consumer behavior. The new research says fake customers can provide realistic customer ratings and qualitative reasons for them. However, humans are already using AI for customer response surveys:
“This development arrives at a critical time, as the integrity of traditional online survey panels is increasingly under threat from AI. A 2024 analysis from the Stanford Graduate School of Business highlighted a growing problem of human survey-takers using chatbots to generate their answers. These AI-generated responses were found to be "suspiciously nice," overly verbose, and lacking the "snark" and authenticity of genuine human feedback, leading to what researchers called a "homogenization" of data that could mask serious issues like discrimination or product flaws.
The research isn’t perfect. It only works for large population responses and not individuals. What’s curious is that consumers are so lazy they’re using AI to fill out the surveys. It’s easier not to do them all.
Whitney Grace, October 27, 2025
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