Parents and Screen Time for Their Progeny: A Losing Battle? Yep
October 22, 2025
Sometimes I am glad my child-rearing days are well behind me. With technology a growing part of childhood education and leisure, how do parents stay on top of it all? For over 40%, not as well as they would like. The Pew Research Center examined “How Parents Manage Screen Time for Kids.” The organization surveyed US parents of kids 12 and under about the use of tablets, smartphones, smartwatches, gaming devices, and computers in their daily lives. Some highlights include:
“Tablets and smartphones are common – TV even more so.
[a] Nine-in-ten parents of kids ages 12 and younger say their child ever watches TV, 68% say they use a tablet and 61% say they use a smartphone.
[b] Half say their child uses gaming devices. About four-in-ten say they use desktops or laptops.
AI is part of the mix.
[c] About one-in-ten parents say their 5- to 12-year-old ever uses artificial intelligence chatbots like ChatGPT or Gemini.
[c] Roughly four-in-ten parents with a kid 12 or younger say their child uses a voice assistant like Siri or Alexa. And 11% say their child uses a smartwatch.
Screens start young.
[e] Some of the biggest debates around screen time center on the question: How young is too young?
[f] It’s not just older kids on screens: Vast majorities of parents say their kids ever watch TV – including 82% who say so about a child under 2.
[g] Smartphone use also starts young for some, but how common this is varies by age. About three-quarters of parents say their 11- or 12-year-old ever uses one. A slightly smaller share, roughly two-thirds, say their child age 8 to 10 does so. Majorities say so for kids ages 5 to 7 and ages 2 to 4.
[h] And fewer – but still about four-in-ten – say their child under 2 ever uses or interacts with one.”
YouTube is a big part of kids’ lives, presumably because it is free and provides a “contained environment for kids.” Despite this show of a “child-safe” platform, many have voiced concerns about both child-targeted ads and questionable content. TikTok and other social media are also represented, of course, though a whopping 80% of parents believe those platforms do more harm than good for children.
Parents cite several reasons they allow kids to access screens. Most do so for entertainment and learning. For children under five, keeping them calm is also a motivation. Those who have provided kids with their own phones overwhelmingly did so for ease of contact. On the other hand, those who do not allow smartphones cite safety, developmental concerns, and screen time limits. Their most common reason, though, is concern about inappropriate content. (See this NPR article for a more in-depth discussion of how and why to protect kids from seeing porn online, including ways porn is more harmful than it used to be. Also, your router is your first line of defense.)
It seems parents are not blind to the potential harms of technology. Almost all say managing screen time is a priority, though for most it is not in the top three. See the write-up for more details, including some handy graphs. Bottomline: Parents are fighting a losing battle in many US households.
Cynthia Murrell, October 22. 2025
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