Who Is Afraid of the Big Bad AI Wolf? Mr. Beast Perhaps?
October 14, 2025
This essay is the work of a dumb dinobaby. No smart software required.
The story “MrBeast Warns of ‘Scary Times’ as AI Threatens YouTube Creators” is apparently about You Tube creators. Mr. Beast, a notable YouTube personality, is the source of the information. Is the article about YouTube creators? Yep, but it is also about Mr. Beast.
The write up says:
MrBeast may not personally face the threat of being replaced by AI as his brand thrives on large-scale, real-world stunts that rely on authenticity and human emotion. But his concern runs deeper than self-preservation. It’s about the millions of smaller creators who depend on platforms like YouTube to make a living. As one of the most influential figures on the internet, his words carry weight. The 27-year-old recently topped Forbes’ 2025 list of highest-earning creators, earning roughly $85 million and building a following of over 630 million across platforms.
Okay, Mr. Beast’s fame depended on YouTube. He is still in the YouTube fold. However, he has other business enterprises. He recognizes that smart software could create problems for creators.
I think smart software is another software tool. It is becoming a utility like a PDF editor.
The problem with Mr. Beast’s analysis is that it appears to be focused on other creators. I am not so sure. I think the comments presented in the write up reveal more about Mr. Beast than they do about the “other” creators. One example is:
“When AI videos are just as good as normal videos, I wonder what that will do to YouTube and how it will impact the millions of creators currently making content for a living… scary times,” MrBeast — whose real name is Jimmy Donaldson — wrote on X.
I am no expert on human psychology, but I see the use of the word “impact” and “scary” as a glimpse of what Mr. Beast is thinking. His production costs allegedly rival those of traditional commercial video outfits. The ideas and tropes have become increasingly strained and bizarre. YouTube acts in a unilateral way and outputs smarm to the creators desperate to know why the flow of their money has been reduced if not cut off. Those disappearing van life videos are just one example of how video magnets can melt down and be crushed under the wheels of the Google bus.
My thought is that Google will use AI to create alterative Mr. Beast-type videos with AI. Then squeeze the Mr. Beast type creators and let the traffic flow to Mother Google. No royalties required, so Google wins. Mr. Beast-type creators can find their future and money elsewhere. Simple.
Stephen E Arnold, October 14, 2025
Comments
Got something to say?
-
- Subscribe to Beyond Search
Feature archive
News archive
-
