Antitrust: Can Google Dodge Guilt Again?
October 9, 2025
The US Department of Justice brought an antitrust case against Google and Alphabet Inc. got away with a slap on the wrist. John Polonis via Medium shared the details and his opinion in, “Google’s Antitrust Escape And Tech’s Uncertain Future.” The Department of Justice can’t claim a victory in this case, because none of the suggestions to curtail Google’s power will be implemented.
Some restrictions were passed that ban exclusivity deals and require data sharing, but that’s all. It’s also nothing like the antitrust outcome of the Microsoft case in the 2000s. The judge behind the decision was Amit Mehta and he did want to deliver a dose of humility to Google:
“Judge Mehta also exercised humility when forcing Google to share data. Google will need to share parts of its search index with competitors, but it isn’t required to share other data related to those results (e.g., the quality of web pages). The reason for so much humility? Artificial intelligence. The judge emphasized Google’s new reality; how much harder it must fight to keep up with competitors who are seizing search queries that Google previously monopolized across smartphones and browsers.
Google can no longer use its financial clout like it did when it was the 900 pound gorilla of search. It’s amazing how much can change between the filing of an antitrust case and adjudication (generative AI didn’t even exist!).”
Google is now free to go hog wild with its AI projects without regulation. Google hasn’t lost any competitive edge, unlike Microsoft in its antitrust litigation. They’re now free to do whatever they want as well.
Polonis makes a very accurate point:
“The message is clear. Unless the government uncovers smoking gun evidence of deliberate anticompetitive intent — the kind of internal emails and memos that doomed Microsoft in the late 1990s (“cut off Netscape’s air supply”) — judges are reluctant to impose the most extreme remedies. Courts want narrow, targeted fixes that minimize unnecessary disruption. And the remedies should be directly tied to the anticompetitive conduct (which is why Judge Mehta focused so heavily on exclusivity agreements).”
Big Tech has a barrier free sandbox to experiment and conduct AI business deals. Judge Mehta’s decision has shaped society in ways we can’t predict, even AI doesn’t know the future yet. What will the US judicial process deliver in Google’s advertising legal dust up? We know Google can write checks to make problems go away. Will this work again for this estimable firm?
Whitney Grace, October 8, 2025
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