Google and Its End Game
October 1, 2025
No smart software involved. Just a dinobaby’s work.
I read “In Court Filing, Google Concedes the Open Web Is in Rapid Decline.” The write up reveals that change is causing the information highway to morph into a stop light choked Dixie Highway. The article states:
Google says that forcing it to divest its AdX marketplace would hasten the demise of wide swaths of the web that are dependent on advertising revenue. This is one of several reasons Google asks the court to deny the government’s request.
Yes, so much depends on the Google just like William Carlos Williams observed in his poem “The Red Wheelbarrow.” I have modified the original to reflect the Googley era which is now emerging for everyone, including Ars Technica, to see:
so much depends upon the Google, glazed with data beside the chicken regulators.
The cited article notes:
As users become increasingly frustrated with AI search products, Google often claims people actually love AI search and are sending as many clicks to the web as ever. Now that its golden goose is on the line, the open web is suddenly “in rapid decline.” It’s right there on page five of the company’s September 5 filing…
Not only does Google say this, the company has been actively building the infrastructure for Google to become the “Internet.” No way, you say.
Sorry, way. Here’s what’s been going on since the initial public offering:
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- Attract traffic and monetize via ads access to the traffic
- Increased data collection for marketing and “mining” for nuggets; that is, user behavior and related information
- Little by little, force “creators,” Web site developers, partners, and users to just let Google provide access to the “information” Google provides.
Smart software, like recreating certain Web site content, is just one more technology to allow Google to extend its control over its users, its advertisers, and partners.
Courts in the US have essentially hit pause on traffic lights controlling the flows of Google activity. Okay, Google has to share some information. How long will it take for “information” to be defined, adjudicated, and resolved.
The European Union is printing out invoices for Google to pay for assorted violations. Guess what? That’s the cost of doing business.
Net net: The Google will find a way to monetize its properties, slap taxes at key junctions, and shape information is ways that its competitors wish they could.
Yes, there is a new Web or Internet. It’s Googley. Adapt and accept. Feel free to get Google out of your digital life. Have fun.
Stephen E Arnold, October 3, 2025
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