Can Meta Buy AI Innovation and Functioning Demos?
September 22, 2025
This essay is the work of a dumb dinobaby. No smart software required.
That “move fast and break things” has done a bang up job. Mark Zuckerberg, famed for making friends in Hawaii, demonstrated how “think and it becomes real” works in the real world. “Bad Luck for Zuckerberg: Why Meta Connect’s Live Demos Flopped” reported
two of Meta’s live demos epically failed. (A third live demo took some time but eventually worked.) During the event, CEO Mark Zuckerberg blamed it on the Wi-Fi connection.
Yep, blame the Wi-Fi. Bad Wi-Fi, not bad management or bad planning or bad prepping or bad decision making. No, it is bad Wi-Fi. Okay, I understand: A modern management method in action at Meta, Facebook, WhatsApp, and Instagram. Or, bad luck. No, bad Wi-Fi.
Thanks Venice.ai. You captured the baffled look on the innovator’s face when I asked Ron K., “Where did you get the idea for the hair dryer, the paper bag, and popcorn?”
Let’s think about another management decision. Navigate to the weirdly named write up “Meta Gave Millions to New AI Project Poaches, Now It Has a Problem.” That write up reports that Meta has paid some employees as much as $300 million to work on AI. The write up adds:
Such disparities appear to have unsettled longer-serving Meta staff. Employees were said to be lobbying for higher pay or transfers into the prized AI lab. One individual, despite receiving a grant worth millions, reportedly quit after concluding that newcomers were earning multiples more…
My recollection that there is some research that suggests pay is important, but other factors enter into a decision to go to work for a particular organization. I left the blue chip consulting game decades ago, but I recall my boss (Dr. William P. Sommers) explaining to me that pay and innovation are hoped for but not guaranteed. I saw that first hand when I visited the firm’s research and development unit in a rust belt city.
This outfit was cranking out innovations still able to wow people. A good example is the hot air pop corn pumper. Let that puppy produce popcorn for a group of six-year-olds at a birthday party, and I know it will attract some attention.
Here’s the point of the story. The fellow who came up with the idea for this innovation was an engineer, but not a top dog at the time. His wife organized a birthday party for a dozen six and seven year olds to celebrate their daughter’s birthday. But just as the girls arrived, the wife had to leave for a family emergency. As his wife swept out the door, she said, “Find some way to keep them entertained.”
The hapless engineer looked at the group of young girls and his daughter asked, “Daddy, will you make some popcorn?” Stress overwhelmed the pragmatic engineer. He mumbled, “Okay.” He went into the kitchen and found the popcorn. Despite his engineering degree, he did not know where the popcorn pan was. The noise from the girls rose a notch.
He poked his head from the kitchen and said, “Open your gifts. Be there in a minute.”
Adrenaline pumping, he grabbed the bag of popcorn, took a brown paper sack from the counter, and dashed into the bathroom. He poked a hole in the paper bag. He dumped in a handful of popcorn. He stuck the nozzle of the hair dryer through the hole and turned it on. Ninety seconds later, the kernels began popping.
He went into the family room and said, “Let’s make popcorn in the kitchen. He turned on the hair dryer and popped corn. The kids were enthralled. He let his daughter handle the hair dryer. The other kids scooped out the popcorn and added more kernels. Soon popcorn was every where.
The party was a success even though his wife was annoyed at the mess he and the girls made.
I asked the engineer, “Where did you get the idea to use a hair dryer and a paper bag?”
He looked at me and said, “I have no idea.”
That idea became a multi-million dollar product.
Money would not have caused the engineer to “innovate.”
Maybe Mr. Zuckerberg, once he has resolved his demo problems to think about the assumption that paying a person to innovate is an example of “just think it and it will happen” generates digital baloney?
Stephen E Arnold, September 22, 2025
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