Google: The EC Wants Cash, Lots of Cash
September 15, 2025
Sadly I am a dinobaby and too old and stupid to use smart software to create really wonderful short blog posts.
The European Commission is not on the same page as the judge involved in the Google case. Googzilla is having a bit of a vacay because Android and Chrome are still able to attend the big data party. But the EC? Not invited and definitely not welcome. “Commission Fines Google €2.95 Billion over Abusive Practices in Online Advertising Technology” states:
The European Commission has fined Google €2.95 billion for breaching EU antitrust rules by distorting competition in the advertising technology industry (‘adtech’). It did so by favouring its own online display advertising technology services to the detriment of competing providers of advertising technology services, advertisers and online publishers. The Commission has ordered Google (i) to bring these self-preferencing practices to an end; and (ii) to implement measures to cease its inherent conflicts of interest along the adtech supply chain. Google has now 60 days to inform the Commission about how it intends to do so.
The news release includes a third grade type diagram, presumably to make sure that American legal eagles who may not read at the same grade level as their European counterparts can figure out the scheme. Here it is:
For me, the main point is Google is in the middle. This racks up what crypto cronies call “gas fees” or service charges. Whatever happens Google gets some money and no other diners are allowed in the Mountain View giant’s dining hall.
There are explanations and other diagrams in the cited article. The main point is clear: The EC is not cowed by the Googlers nor their rationalizations and explanations about how much good the firm does.
Stephen E Arnold, September 15, 2025
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