China Smart, US Dumb: The Baidu AI Service
September 12, 2025
It seems smart software is good for something. CNBC reports, “AI Avatars in China Just Proved They Are Ace Influencers: It Only Took a Duo 7 Hours to Rake in More than $7 Million.” Chinese tech firm Baidu collaborated with two human influencers on the project. Reporter Evelyn Cheng tells us:
“Luo Yonghao, one of China’s earliest and most popular live streamers, and his co-host Xiao Mu both used digital versions of themselves to interact with viewers in real time for well over six hours on Sunday on Baidu’s e-commerce livestreaming platform ‘Youxuan’, the Chinese tech company said. The session raked in 55 million yuan ($7.65 million). In comparison, Luo’s first livestream attempt on Youxuan last month, which lasted just over four hours, saw fewer orders for consumer electronics, food and other key products, Baidu said.”
The experiment highlights Baidu’s avatar technology, which can save marketing departments a lot of money. We learn:
“Luo’s and his co-host’s avatars were built using Baidu’s generative AI model, which learned from five years’ worth of videos to mimic their jokes and style, Wu Jialu, head of research at Luo’s other company, Be Friends Holding, told CNBC on Wednesday. … AI avatars can sharply reduce costs since companies don’t need to hire a large production team or a studio to livestream. The digital avatars can also stream nonstop without needing breaks. … [Wu] said that Baidu now offers the best digital human product currently available, compared to the early days of livestreaming e-commerce five or six years ago.”
Yes, the “early” days of five or six years ago, when the pandemic forced companies and workers to explore their online options. Both landed on livestreaming to generate sales and commissions. Now, it seems, companies can cut the human talent out of the equation. How efficient.
Cynthia Murrell, September 12, 2025
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