Spotify Does Messaging: Is That Good or Bad?
September 4, 2025
No AI. Just a dinobaby working the old-fashioned way.
My team and I have difficulty keeping up with the messaging apps that seem to be like mating gerbils. I noted that Spotify, the semi-controversial music app, is going to add messaging. “Spotify Adds In-App Messaging Feature to Let Users Share Music and Podcasts Directly” says:
According to the company, the update is designed “to give users what they want and make those moments of connection more seamless and streamlined in the Spotify app.” Users will be able to message people they have interacted with on Spotify before, such as through Jams, Blends and Collaborative Playlists, or those who share a Family or Duo plan.
The messaging app is no Telegram. The interesting question for me is, “Will Spotify emulate Telegram’s features as Meta’s WhatsApp has?”
Telegram, despite its somewhat negative press, has found a way to monetize user clicks, supplement subscription revenue with crypto service charges, and alleged special arrangement now being adjudicated by the French judiciary.
New messaging platforms get a look from bad actors. How will Spotify police the content? Avid music people often find ways to circumvent different rules and regulations to follow their passion.
Will Spotify cooperate with regulators or will it emulate some of the Dark Web messaging outfits or Telegram, a firm with a template for making money appear when necessary?
Stephen E Arnold, September 4, 2025
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