Grousing Employees Can Be Fun. Credible? You Decide
September 4, 2025
No AI. Just a dinobaby working the old-fashioned way.
I read “Former Employee Accuses Meta of Inflating Ad Metrics and Sidestepping Rules.” Now former employees saying things that cast aspersions on a former employer are best processed with care. I did that, and I want to share the snippets snagging my attention. I try not to think about Meta. I am finishing my monograph about Telegram, and I have to stick to my lane. But I found this write up a hoot.
The first passage I circled says:
Questions are mounting about the reliability of Meta’s advertising metrics and data practices after new claims surfaced at a London employment tribunal this week. A former Meta product manager alleged that the social media giant inflated key metrics and sidestepped strict privacy controls set by Apple, raising concerns among advertisers and regulators about transparency in the industry.
Imagine. Meta coming up at a tribunal. Does that remind anyone of the Cambridge Analytica excitement? Do you recall the rumors that fiddling with Facebook pushed Brexit over the finish line? Whatever happened to those oh-so-clever CA people?
I found this tribunal claim interesting:
… Meta bypassed Apple’s App Tracking Transparency (ATT) rules, which require user consent before tracking their activity across iPhone apps. After Apple introduced ATT in 2021, most users opted out of tracking, leading to a significant reduction in Meta’s ability to gather information for targeted advertising. Company investors were told this would trim revenues by about $10 billion in 2022.
I thought Apple had their system buttoned up. Who knew?
Did Meta have a response? Absolutely. The write up reports:
“We are actively defending these proceedings …” a Meta spokesperson told The Financial Times. “Allegations related to the integrity of our advertising practices are without merit and we have full confidence in our performance review processes.”
True or false? Well….
Stephen E Arnold, September 4, 2025
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