Deadbots. Many Use Cases, Including Advertising
September 2, 2025
No AI. Just a dinobaby working the old-fashioned way.
I like the idea of deadbots, a concept explained by the ever-authoritative NPR in “AI Deadbots Are Persuasive — and Researchers Say, They’re Primed for Monetization.” The write up reports in what I imagine as a resonant, somewhat breathy voice:
AI avatars of deceased people – or “deadbots” – are showing up in new and unexpected contexts, including ones where they have the power to persuade.
Here’s a passage I thought was interesting:
Researchers are now warning that commercial use is the next frontier for deadbots. “Of course it will be monetized,” said Lindenwood University AI researcher James Hutson. Hutson co-authored several studies about deadbots, including one exploring the ethics of using AI to reanimate the dead. Hutson’s work, along with other recent studies such as one from Cambridge University, which explores the likelihood of companies using deadbots to advertise products to users, point to the potential harms of such uses. “The problem is if it is perceived as exploitative, right?” Hutson said.
Not surprisingly, some sticks in the mud see a downside to deadbots:
Quinn [a wizard a Authetic Interactions Inc.] said companies are going to try to make as much money out of AI avatars of both the dead and the living as possible, and he acknowledges there could be some bad actors. “Companies are already testing things out internally for these use cases,” Quinn said, with reference to such uses cases as endorsements featuring living celebrities created with generative AI that people can interactive with. “We just haven’t seen a lot of the implementations yet.”
I wonder if any philosophical types will consider how an interaction with a dead person’s avatar can be an “authetic interaction.”
I started thinking of deadbots I would enjoy coming to life on my digital devices; for example:
- My first boss at a blue chip consulting firm who encouraged rumors that his previous wives accidently met with boating accidents
- My high school English teacher who took me to the assistant principal’s office for writing a poem about the spirit of nature who looked to me like a Playboy bunny
- The union steward who told me that I was working too fast and making other workers look like they were not working hard
- The airline professional who told me our flight would be delayed when a passenger died during push back from the gate. (The fellow was sitting next to me. Airport food did it I think.)
- The owner of an enterprise search company who insisted, “Our enterprise information retrieval puts all your company’s information at an employee’s fingertips.”
You may have other ideas for deadbots. How would you monetize a deadbot, Google- and Meta-type companies? Will Hollywood do deadbot motion pictures? (I know the answer to that question.)
Stephen E Arnold, September 2, 2025
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