Apple and Meta: The After Market Route
August 26, 2025
No AI. Just a dinobaby working the old-fashioned way.
Two big outfits are emulating the creative motif for an American television series titled “Pimp My Ride.” The show was hosted by rapper Xzibit, who has a new album called “Kingmaker” in the works. He became the “meme” of the television program with his signature phrase, “Yo, dawg, I heard you like.”
A DVD of season one, is available for sale at www.bol.com.
Each episode a “lucky person” would be approached and told that his or her vehicle would be given a make over. Some of the make overs were memorable. Examples included the “Yellow Shag Disaster,” which featured yellow paint and yellow shag carpeting. The team removed a rat living in the 1976 Pacer. Another was the “Drive In Theater Car.” It included a pop up champagne dispenser and a TV screen installed under the hood for a viewing experience when people gathered outside the vehicle.
The idea was to take something that mostly worked and then add-on extras. Did the approach work? It made Xzibit even more famous and it contributed the phrase “Yo, dawg, I heard you like” to the US popular culture between 2004 and 2007.
I think the “Pimp My Ride” concept has returned for Apple and Meta. Let me share my thoughts with you.
First, I noted that Bloomberg is exploring the use of Google Gemini AI to Power the long suffering Siri. You can read the paywalled story at this link. Apple knows that Google’s payments are worth real money. The idea of adding more Google and getting paid for the decision probably makes sense to the estimable Apple. Will the elephants mate and produce more money or will the grass get trampled. I don’t know. It will be interesting to see what the creative wizards at both companies produce. There is no date for the release of the first episode. I will be watching.
Second, the story presented in fragments on X.com appears at this X.com page. The key item of information is the alleged tie up between Meta and MidJourney:
Today we’re proud to announce a partnership with @midjourney , to license their aesthetic technology for our future models and products, bringing beauty to billions.
Meta, like Apple, is partnering with an AI success in the arts and crafts sector of smart software. The idea seems to focus on “aesthetic excellence.” How will these outfits enhance Meta. Here’s what the X.com comment offers:
To ensure Meta is able to deliver the best possible products for people it will require taking an all-of-the-above approach. This means world-class talent, ambitious compute roadmap, and working with the best players across the industry.
Will these add-one approaches to AI deliver something useful to millions or will the respective organizations produce the equivalent of the “Pimp My Ride” Hot Tub Limousine. This after-market confection added a hot tub filled with water to a limousine. The owner of the vehicle could relax in the hot tub while the driver ferried the proud owner to the bank.
I assume the creations of the Apple, Google, Meta, and MidJourney teams will be captured on video and distributed on TikTok-type services as well as billions of computing devices. My hope is that Xzibit is asked to host the roll outs for the newly redone services. I would buy a hat, a T shirt, and a poster for the “winner” of this new AI enhanced effort.
Yo, dawg, I heard you like AI, right?
Stephen E Arnold, August 26, 2025
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