Google! Manipulating Search Results? No Kidding
August 15, 2025
The Federal Trade Commission has just determined something the EU has been saying (and litigating) for years. The International Business Times tells us, “Google Manipulated Search Results to Bolster Own Products, FTC Report Finds.” Writer Luke Villapaz reports:
“For Internet searches over the past few years, if you typed ‘Google’ into Google, you probably got the exact result you wanted, but if you were searching for products or services offered by Google’s competitors, chances are those offerings were found further down the page, beneath those offered by Google. That’s what the U.S. Federal Trade Commission disclosed on Thursday, in an extensive 160-page report, which was obtained by the Wall Street Journal as part of a Freedom of Information Act request. FTC staffers found evidence that Google’s algorithm was demoting the search results of competing services while placing its own higher on the search results page, according to excerpts from the report. Among the websites affected: shopping comparison, restaurant review and travel.”
Villapaz notes Yelp has made similar allegations, estimating Google’s manipulation of search results may have captured some 20% of its potential users. So, after catching the big tech firm red handed, what will the FTC do about it? Nothing, apparently. We learn:
“Despite the findings, the FTC staffers tasked with investigating Google did not recommend that the commission issue a formal complaint against the company. However, Google agreed to some changes to its search result practices when the commission ended its investigation in 2013.”
Well OK then. We suppose that will have to suffice.
Cynthia Murrell, August 15, 2025
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