Explaining Meta: The 21st Century “Paul” Writes a Letter to Us
August 12, 2025
No AI. Just a dinobaby being a dinobaby.
I read an interesting essay called “Decoding Zuck’s Superintelligence Memo.” The write up is similar to the assignments one of my instructors dumped on hapless graduate students at Duquesne University, a Jesuit university located in lovely Pittsburgh.
The idea is to take a text in Latin and sometimes in English and explain it, tease out its meaning, and try to explain what the author was trying to communicate. (Tortured sentences, odd ball vocabulary, and references only the mother of an ancient author could appreciate were part of the deciphering fun.)
The “Decoding Zuck” is this type of write up. This statement automatically elevates Mr. Zuckerberg to the historical significance of the Biblical Paul or possibly to a high priest of the Aten in ancient Egypt. I mean who knew?
Several points warrant highlighting.
First, the write up includes “The Zuckerberg Manifesto Pattern.” I have to admit that I have not directed much attention to Mr. Zuckerberg or his manifestos. I view outputs from Silicon Valley type outfits a particular form of delusional marketing for the purpose of doing whatever the visionary wants to do. Apparently they have a pattern and a rhetorical structure. The pattern warrants this observation from “Decoding Zuck”:
Compared to all founders and CEOs, Zuck does seem to have a great understanding of when he needs to bet the farm on an idea and a behavioral shift. Each time he does that, it is because he sees very clearly Facebook is at the end of the product life and the only real value in the company is the attention of his audience. If that attention declines, it takes away the ability to really extend the company’s life into the next cycle.
Yes, a prescient visionary.
Second, the “decoded” message means, according to “Decoding Zuck”:
More than anything, this is a positioning document in the AI arms race. By using “super intelligence” as a marketing phrase, Zuck is making his efforts feel superior to the mere “Artificial Intelligence” of OpenAI, Anthropic, and Google.
I had no idea that documents like Paul’s letter to the Romans and Mr. Zuckerberg’s manifesto were marketing collateral. I wonder if those engaged in studying ancient Egyptian glyphs will discover that the writings about Aten are assertions about the bread sold by Ramose, the thumb on the scale baker.
Third, the context for the modern manifesto of Zuck is puffery. The exegesis says:
So what do I think about this memo, and all the efforts of Meta? I remain skeptical of his ability to invent a new future for his company. In the past, he has been able to buy, snoop, or steal other people’s ideas. It has been hard for him and his company to actually develop a new market opportunity. Zuckerberg also tends to overpromise on timelines and underestimate execution challenges.
I think this analysis of the Zuckerberg Manifesto of 2025 reveals several things about how Meta (formerly Facebook) positions itself and it provides some insight into the author of “Decoding Zuck” as well:
- The outputs are baloney packaged as serious thought
- The AI race has to produce a winner, and it is not clear if Facebook (sorry Meta) will be viewed as a contender
- AI is not yet a slam dunk winner, bigger than the Internet as another Silicon Valley sage suggested.
Net net: The AI push reveals that some distance exists between delivering hefty profits for those who have burned billions to reach the point that a social media executive feels compelled to issue a marketing blurb.
Remarkable. Marketing by manifesto.
Stephen E Arnold, August 12, 2025
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