Another Twist: AI Puts Mickey Mouse in a Trap

August 5, 2025

Dino 5 18 25No AI. Just a dinobaby being a dinobaby.

The in-the-news Wall Street Journal reveals that Walt Disney and Mickey Mouse may have their tails in a modernized, painful artificial intelligence trap. “Is It Still Disney Magic If It’s AI?” asks an obvious question. My knee jerk reaction after reading the article was, “Nope.”

The write up9 reports:

A deepfake Dwayne Johnson is just one part of a broader technological earthquake hitting Hollywood. Studios are scrambling to figure out simultaneously how to use AI in the filmmaking process and how to protect themselves against it. While executives see a future where the technology shaves tens of millions of dollars off a movie’s budget, they are grappling with a present filled with legal uncertainty, fan backlash and a wariness toward embracing tools that some in Silicon Valley view as their next-century replacement.

A deepfake Dwayne is a short step from deepfake of the entire Disney menagerie. Imagine what happens if a bad actor puts Snow White in some compromising situations, posts the video on a torrent, and publicizes the service on a Telegram-type communications system. That could be interesting. Imagine Goofy at the YMCA with synthetic village people.

How does Disney manage? The write up says:

Some Epic [a Disney “partner”] executives have complained about the slow pace of the decision-making at Disney, with signoffs needed from so many different divisions, said people familiar with the situation.

Slow worked before AI felt the whips of the funders who want payoffs. Now speed thrills. Dopey and Sleepy are not likely to make substantive contributions to Disney’s AI efforts. Has the magic been revealed or just appropriated by AI developers?

Here’s another question that might befuddle Immanuel Kant:

Some Disney executives have raised concerns ahead of the project’s launch, anticipated for fall 2026 at the earliest, about who owns fan creations based on Disney characters, said one of the people. For example, if a Fortnite gamer creates a Darth Vader and Spider-Man dance that goes viral on YouTube, who owns that dance?

From my tiny office in rural Kentucky, Disney is behind the eight ball. Like Apple and Telegram, smart software presents a reasonable problem for 23 year old programmers. For those older, AI is disjunctive. Right, Dopey? Prince AI is busy elsewhere.

Stephen E Arnold, August 5, 2025

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