SEO Plus AI: Putting a Stake in the Frail Heart of Relevance

July 30, 2025

This blog post is the work of an authentic dinobaby. Sorry. No smart software can help this reptilian thinker.

I have not been too impressed with the search engine optimization service sector. My personal view is that relevance has been undermined. Gamesmanship, outright trickery, and fabrication have replaced content based on verifiable facts, data, and old-fashioned ethical and moral precepts.

Who needs that baloney? Not the SEO sector. The idea is to take content and slam it in the face of a user who may be looking for information relevant to a question, problem, or issue.

I read “Altezza Introduces Service as Software Platform for AI-Powered Search Optimization.” The name Altezza reminded me of a product called Bartesian. This outfit sell a machine that automatically makes alcohol-based drinks. Alcohol, some researchers suggest, is a bit of a problem for humanoids. Altezza may be doing to relevance what three watermelon margaritas do to a college student’s mental functions.

The article about Altezza says:

Altezza’s platform turns essential SEO tasks into scalable services that enterprise eCommerce brands can access without the burden of manual implementation.

Great AI-generated content pushed into a software script and “published” in a variety of ways in different channels. Altezza’s secret sauce may be revealed in this statement:

While conventional tools provide access to data and features, they leave implementation to overwhelmed internal teams.

Yep, let those young content marketers punch the buttons on a Bartesian device and scroll TikTok-type content. Altezza does the hard work: SEO based on AI and automated distribution and publishing.

Altezza is no spring chicken. The company was found in 1998 and “combines cutting-edge AI technology with deep search expertise to help brands achieve sustainable organic growth.”

Yep, another relevance destroying drone based smart system is available.

Stephen E Arnold, July 30, 2025

Written by Stephen E. Arnold · Filed Under AI, News, SEO

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.