AI Content Marketing: Claims about Savings Are Pipe Dreams
July 24, 2025
This blog post is the work of an authentic dinobaby. Sorry. No smart software can help this reptilian thinker.
My tiny team and I sign up for interesting smart software “innovations.” We plopped down $40 to access 1min.ai. Some alarm bells went off. These were not the panic inducing Code Red buzzers at the Google. But we noticed. First, registration was wonky. After several attempts were had an opportunity to log in. After several tries, we gained access to the cornucopia of smart software goodies. We ran one query and were surprised to see Hamster Kombat-style points. However, the 1min.ai crowd flipped the winning click-to-earn model on its head. Every click consumed points. When the points were gone, the user had to buy more. This is an interesting variation of taxi meter pricing, a method reviled in the 1980s when commercial databases were the rage.
I thought about my team’s experience with 1min.ai and figured that an objective person would present some of these wobbles. Was I wrong? Yes.
“Your New AI-Powered Team Costs Less Than $80. Meet 1min.ai” is one of the wildest advertorial or content marketing smoke screens I have encountered in the last week or so. The write up asserts as actual factual, hard-hitting, old-fashioned technology reporting:
If ChatGPT’s your sidekick, think of 1min.AI as your entire productivity squad. This AI-powered tool lets you automate all kinds of content and business tasks—including emails, social media posts, blog drafts, reports, and even ad copy—without ever opening a blank doc.
I would suggest that one might tap 1min.ai to write an article for a hard-working, logic-charged professional at Macworld.
How about this descriptive paragraph which may have been written by an entity or construct:
Built for speed and scale, 1min.AI gives you access to over 80 AI tools designed to handle everything from content generation to data analysis, customer support replies, and more. You can even build your own tools inside the platform using its AI builder—no coding required.
And what about this statement:
The UI is slick and works in any browser on macOS.
What’s going on?
First, this information is PR assertions without factual substance.
Two, the author did not try to explain the taxi meter business model. It is important if one uses one account for a “team.”
Three, the functionality of the system is less useful that You.com based on our tests. Comparing 1min.ai is a key word play. ChatGPT has some bit time flaws. These include system crashes and delivering totally incorrect information. But 1min.ai lags behind. When ChatGPT stumbles over the prompt finish line, 1min.ai is still lacing its sneakers.
Here’s the final line of this online advertorial:
Act now while plans are still in stock!
How does a digital subscription go out of stock. Isn’t the offer removed?
I think more of this type of AI play acting will appear in the months ahead.
Stephen E Arnold, July 24, 2025
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