The Difference between Financials Viewed by a PR Person and an MBA
July 23, 2025
This blog post is the work of an authentic dinobaby. Sorry. No smart software can help this reptilian thinker.
Another essay from a public relations professional. I just wrote a short blog post about “Clarity.” Now I am addressing an essay titled “The Hater’s Guide To The AI Bubble.” The write up is a fairly long one, about 14,000 or so. The length makes clear that considerable work by the author or assistants went into compiling the numeric data about investments by big outfits in artificial intelligence.
The John Milton essay Areopagitica contains about 16,000 words. This puts the cited article squarely in the readership target of an educated readership in 1644. Like Milton’s screed, “The Hater’s Guide to the AI Bubble” is a polemic.
I am not going to create an abstract of the write up. Instead I will feed the text into some smart software and ask for a 150 word summary just like the ones in the old-fashioned ABI/INFORM database. Here’s what the cheap version of ChatGPT output:
Edward Zitron critiques the generative AI boom, arguing it is an unsustainable financial and technological bubble driven by hype rather than profitability or utility. He contends that companies like Microsoft, Google, and Meta have spent over $560 billion on AI infrastructure with little to no return, while only NVIDIA profits from the GPU demand. Zitron dismantles comparisons to past innovations like AWS, noting that generative AI lacks infrastructure value, scalability, and viable business models. He criticizes AI “agents” as misleading marketing for underperforming chatbots and highlights that nearly all AI startups are unprofitable. The illusion of widespread AI adoption is, according to Zitron, a coordinated market fantasy supported by misleading press and executive spin. The industry’s fragility, he warns, rests entirely on continued GPU sales. Zitron concludes with a call for accountability, asserting that the current AI trade endangers economic stability and reflects a failure of both corporate vision and journalistic scrutiny. (Source: ChatGPT, cheap subscription, July 22, 2025)
I will assume that you, as I did, worked through the essay. You have firmly in mind that large technology outfits have a presumed choke-hold on smart software. The financial performance of the American high technology sector needs smart software to be “the next big thing.” My view is that offering negative views of the “big thing” are likely to be greeted with the same negative attitudes.
Consider John Milton, blind, assisted by a fellow who visualized peaches at female anatomy, working on a Latinate argument against censorship. He published Areopagitica as a pamphlet and no one cared in 1644. Screeds don’t lead. If something bleeds, it gets the eyeballs.
My view of the write up is:
- PR expert analysis of numbers is different from MBA expert analysis of numbers. The gulf, as validated by the Hater’s Guide, is wide and deep
- PR professionals will not make AI succeed or fail. This is not a Dog the Bounty Hunter type of event. The palpable need to make probabilistic, hallucinating software “work” is truly important, not just to the companies burning cash in the AI crucibles, but to the US itself. AI is important.
- The fear of failure is creating a need to shovel more resources into the infrastructure and code of smart software. Haters may argue that the effort is not delivering; believers have too much skin in the game to quit. Not much shames the tech bros, but failure comes pretty close to making these wizards realize that they too put on pants the same way as other people do.
Net net: The cited write up is important as an example of 21st-century polemicism. Will Mr. Zuckerberg stop paying millions of dollars to import AI talent from China? Will evaluators of the AI systems deliver objective results? Will a big-time venture firm with a massive investment in AI say, “AI is a flop”?
The answer to these questions is, “No.”
AI is here. Whether it is any good or not is irrelevant. Too much money has been invested to face reality. PR professionals can do this; those people writing checks for AI are going to just go forward. Failure is not an option. Talking about failure is not an option. Thinking about failure is not an option.
Thus, there is a difference between how a PR professional and an MBA professional views the AI spending. Never the twain shall meet.
As Milton said in Areopagitica :
“A man may be a heretic in the truth; and if he believes things only because his pastor says so, or the assembly so determines, without knowing other reason, though his belief be true, yet the very truth he holds becomes his heresy. There is not any burden that some would gladlier post off to another, than the charge and care of their religion.”
And the religion for AI is money.
Stephen E Arnold, July 23, 2025
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