BBC Warns Perplexity That the Beeb Lawyers Are Not Happy
July 10, 2025
The BBC has had enough of Perplexity AI gobbling up and spitting out its content. Sometimes with errors. The news site declares, “BBC Threatened AI Firm with Legal Action over Unauthorised Content Use.” Well, less a threat and more a strongly worded letter. Tech reporter Liv McMahon writes:
“The BBC is threatening to take legal action against an artificial intelligence (AI) firm whose chatbot the corporation says is reproducing BBC content ‘verbatim’ without its permission. The BBC has written to Perplexity, which is based in the US, demanding it immediately stops using BBC content, deletes any it holds, and proposes financial compensation for the material it has already used. … The BBC also cited its research published earlier this year that found four popular AI chatbots – including Perplexity AI – were inaccurately summarising news stories, including some BBC content. Pointing to findings of significant issues with representation of BBC content in some Perplexity AI responses analysed, it said such output fell short of BBC Editorial Guidelines around the provision of impartial and accurate news.”
Perplexity answered the BBC’s charges with an odd reference to a third party:
“In a statement, Perplexity said: ‘The BBC’s claims are just one more part of the overwhelming evidence that the BBC will do anything to preserve Google’s illegal monopoly.’ It did not explain what it believed the relevance of Google was to the BBC’s position, or offer any further comment.”
Huh? Of course, Perplexity is not the only AI firm facing such complaints, nor is the BBC the only publisher complaining. The Professional Publishers Association, which represents over 300 media brands, seconds the BBC’s allegations. In fact, the organization charges, Web-scraping AI platforms constantly violate UK copyrights. Though sites can attempt to block models with the Robots Exclusion Protocol (robots.txt), compliance is voluntary. Perplexity, the BBC claims, has not respected the protocol on its site. Perplexity denies that accusation.
Cynthia Murrell, July 10, 2025
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