Brin: The Balloons Do Not Have Pull. It Is AI Now

June 18, 2025

It seems the nitty gritty of artificial intelligence has lured Sergey Brin back onto the Google campus. After stepping away from day-to-day operations in 2019, reports eWeek, “Google’s Co-Founder in Office ‘Pretty Much Every Day’ to Work on AI.” Writer Fiona Jackson tells us:

“Google co-founder Sergey Brin made an unannounced appearance on stage at the I/O conference on Tuesday, stating that he’s in the company’s office ‘pretty much every day now’ to work on Gemini. In a chat with DeepMind CEO Demis Hassabis, he claimed this is because artificial intelligence is something that naturally interests him. ‘I tend to be pretty deep in the technical details,’ Brin said, according to Business Insider. ‘And that’s a luxury I really enjoy, fortunately, because guys like Demis are minding the shop. And that’s just where my scientific interest is.’”

We love Brin’s work ethic. Highlights include borrowing Yahoo online ad ideas, the CLEVER patent, and using product promotions as a way to satisfy some primitive human desires. The executive also believes in 60-hour work weeks—at least for employees. Jackson notes Brin is also known for the downfall of Google Glass. Though that spiffy product faced privacy concerns and an unenthusiastic public, Brin recently blamed his ignorance of electronic supply chains for the failure. Great. Welcome back. But what about the big balloon thing?

Cynthia Murrell, June 18, 2025

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