SEO Dead? Nope, Just Wounded But Will Survive Unfortunately
May 27, 2025
SEO or search engine optimization is one of the forces that killed old fashioned precision and recall. Precision morphed from presenting on point sources to smashing a client’s baloney content into a searcher’s face. Recall went from a metric indicating that a query was passed across available processed content. Now it means, “Buy, believe, and baloney information.”
The write up “The Future of SEO As the Future Google Search Rolls Out” explains:
“Google isn’t going to keep its search engine the way it was for the past two decades. Google knows it has to change, despite them making an absolute fortune from search ads. Google is worried about TikTok, worried about, ChatGPT, worried about searchers going to something new and better.”
These paragraphs make clear that SEO is not going to its grave without causing some harm to the grave diggers:
“There are a lot of concerned people in the search marketing industry right now. The bottom line is while many of us like to complain and we honestly have good reason to be upset, complaining won’t help. We need to adapt and change and experiment. Experiment with these new experiences, keep on top of these changes happening in Google and at other AI and search companies. Then try new things and keep testing. If you do not adapt, you will die. SEO won’t die, but you will become irrelevant. The good news, SEOs are some of the best at adapting, embracing change and testing new strategies out. So you are all ready and equipped for the future of search.”
Let me share some observations about this statement from the cited write up:
First, the SEO professionals are concerned. About relevance and returning precise on point information to the user? Are you kidding me? SEO professionals are worried about their making money. Google, after using SEOs as part of their push to sell ads, the SEO crowd is wracked with uncertainty.
Second, adaptation is important. A failure to adapt means no money. Now the SEO professionals must embrace anxiety. Is stress good for SEO professionals? Probably not.
Third, SEO professionals with 20 years of experience must experiment. Are these individuals equipped to head to the innovation space and crank out new ways to generate money? A few will be able to be the old that that learns to roll over on late night television. Most — well — will struggle to get up or die trying.
What’s my prediction for the future of SEO? Snake oil vendors are part of the data carnival. Ladies and gentlemen, get your cure for no traffic here. Step right up.”
Stephen E Arnold, May xx, 2-25
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