Scamming: An Innovation Driver
May 19, 2025
Readers who caught the 2022 documentary “The Tinder Swindler” will recognize Pernilla Sjöholm as one of that conman’s marks. Since the film aired, Sjöholm has co-developed a tool to fend off such fraudsters. The Next Web reports, “Tinder Swindler Survivor Launches Identity Verifier to Fight Scams.” The platform, cofounded with developer Suejb Memeti, is called IDfier. Writer Thomas Macaulay writes:
“The platform promises a simple yet secure way to check who you’re interacting with. Users verify themselves by first scanning their passport, driver’s license, or ID card with their phone camera. If the document has an NFC (near-field communication), IDfier will also scan the chip for additional security. The user then completes a quick head movement to prove they’re a real person — rather than a photo, video, or deepfake. Once verified, they can send other people a request to do the same. Both of them can then choose which information to share, from their name and age to their contact number. All their data is encrypted and stored across disparate servers. IDfier was built to blend this security with precision. According to the platform, the tech is 99.9% accurate in detecting real users and blocking impersonation attempts. The team envisions the system securing endless online services, from e-commerce and email to social media and, of course, dating apps such as Tinder.”
For those who have not viewed the movie: In 2018 Sjöholm and Simon Leviev met on Tinder and formed what she thought was a close, in-person relationship. But Simon was not the Leviev he pretended to be. In the end, he cheated her out of tens of thousands of euros with a bogus sob story.
It is not just fellow humans’ savings Sjöholm aims to protect, but also our hearts. She emphasizes such tactics amount to emotional abuse as well as fraud. The trauma of betrayal is compounded by a common third-party reaction—many observers shame victims as stupid or incautious. Sjöholm figures that is because people want to believe it cannot happen to them. And it doesn’t. Until it does.
Since her ordeal, Sjöholm has been dismayed to see how convincing deepfakes have grown and how easy they now are to make. She is also appalled at how vulnerable our children are. Someday, she hopes to offer IDfier free for kids. We learn:
“Sjöholm’s plan partly stems from her experience giving talks in schools. She recalls one in which she asked the students how many of them interacted with strangers online. ‘Ninety-five percent of these kids raised their hands,’ she said. ‘And you could just see the teacher’s face drop. It’s a really scary situation.’”
We agree. Sjöholm states that between fifty and sixty percent of scams involve fake identities. And, according to The Global Anti-Scam Alliance, scams collectively rake in more than $1 trillion (with a “t”) annually. Romance fraud alone accounts for several billion dollars, according to the World Economic Forum. At just $2 per month, IDfier seems like a worthwhile precaution for those who engage with others online.
Cynthia Murrell, May 19, 2025
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