Apple AI Is AImless: Better Than Fire, Ready AIm
May 16, 2025
Apple’s Problems Rebuilding Siri
Apple is a dramatist worthy of reality TV. According to MSN, Apple’s leaders are fighting each other says the article, “New Siri Report Reveals Epic Dysfunction Within Apple — But There’s Hope.” There’s so many issues with Apple’s leaders that Siri 2.0 is delayed until 2026.
Managerial styles and backroom ambitions clashed within Apple’s teams. John Giannandrea heads Siri and has since 2018. He was hired to lead Siri and an AI group. Siri engineers claim they are treated like second class citizens. Their situation worsened when Craig Federighi’s software team released features and updates.
The two leaders are very different:
“Federighi was placed in charge of the Siri overhaul in March, alongside his number two Mike Rockwell — who created the Apple Vision Pro headset— as Apple attempts to revive its Siri revamp. The difference between Giannandrea and Federighi appears to be the difference between the tortoise and the hare. John is allegedly more of a listener and slow mover who lets those underneath him take charge of the work, especially his number two Robby Walker. He reportedly preferred incremental updates and was repeatedly cited as a problem with Siri development. Meanwhile, Federighi is described as brash and quick but very efficient and knowledgeable. Supposedly, Giannandrea’s “relaxed culture” lead to other engineers dubbing his AI team: AIMLess.”
The two teams are at each other’s throats. Projects are getting done but they’re arguing over the means of how to do them. Siri 2.0 is caught in the crossfire like a child of divorce. The teams need to put their egos aside or someone in charge of both needs to make them play nicely.
Whitney Grace, May 16, 2025
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