Bing Goes AI: Metacrawler Outfits Are Toast
May 15, 2025
![dino-orange_thumb_thumb_thumb_thumb_[1]_thumb](https://www.arnoldit.com/wordpress/wp-content/uploads/2025/05/dino-orange_thumb_thumb_thumb_thumb_1_thumb-1.gif "dino-orange_thumb_thumb_thumb_thumb_[1]_thumb")
No AI, just the dinobaby expressing his opinions to Zillennials.
The Softies are going to win in the AI-centric search wars. In every war, there will be casualties. One of the casualties will be metasearch companies. What’s metasearch? These are outfits that really don’t crawl the Web. That is expensive and requires constant fiddling to keep pace with the weird technical “innovations” purveyors of Web content present to the user. The metasearch companies provide an interface and then return results from cooperating and cheap primary Web search services. Most users don’t know the difference and have demonstrated over the years total indifference to the distinction. Search means Google. Microsoft wants to win at search and become the one true search service.
The most recent fix? Kill off the Microsoft Bing application programming interface. Those metasearch outfits will have to learn to love Qwant, SwissCows, and their ilk or face some-survive-or-die decisions. Do these outfits use YaCy, OpenSearch, Mwmbl, or some other source of Web indexing?
Bob Softie has just tipped over the metasearch lemonade stand. The metasearch sellers are not happy with Bob. Bob seems quite thrilled with his bold move. Thanks, ChatGPT, although I have not been able to access your wonder 4.1 service, the cartoon is good enough.
The news of this interesting move appears in “Retirement: Bing Search APIs on August 11, 2025.” The Softies say:
Bing Search APIs will be retired on August 11, 2025. Any existing instances of Bing Search APIs will be decommissioned completely, and the product will no longer be available for usage or new customer signup. Note that this retirement will apply to partners who are using the F1 and S1 through S9 resources of Bing Search, or the F0 and S1 through S4 resources of Bing Custom Search. Customers may want to consider Grounding with Bing Search as part of Azure AI Agents. Grounding with Bing Search allows Azure AI Agents to incorporate real-time public web data when generating responses with an LLM. If you have questions, contact support by emailing Bing Search API’s Partner Support. Learn more about service retirements that may impact your resources in the Azure Retirement Workbook. Please note that retirements may not be visible in the workbook for up to two weeks after being announced.
Several observations:
- The DuckDuckGo metasearch system is exempted. I suppose its super secure approach to presenting other outfits’ search results is so darned wonderful
- The feisty Kagi may have to spend to get new access deals or pay low profile crawlers like Dassault Exalead to provide some content (Let’s hope it is timely and comprehensive)
- The beneficiaries may be Web search systems not too popular with some in North America; for example, Yandex.com. I have found that Yandex.com and Yandex.ru are presenting more useful results since the re-juggling of the company’s operations took place.
Why is Microsoft taking this action? My hunch is paranoia. The AI search “thing” is going to have to work if Microsoft hopes to cope with Google’s push into what the Softies have long considered their territory. Those enterprise, cloud, and partnership set ups need to have an advantage. Binging it with AI may be viewed as the winning move at this time.
My view is that Microsoft may be edging close to another Bob moment. This is worth watching because the metasearch disruption will flip over some rocks. Who knows if Yandex or another non-Google or non-Bing search repackager surges to the fore? Web search is getting slightly more interesting and not because of the increasing chaos of AI-infused search results.
Stephen E Arnold, May 15, 2025
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