Google Gobbles Global Ad Market
December 15, 2011
Peter Kafka of AllThingsD highlighted a chart that pegs Google’s share of the overall Web ad market at 44 percent in the article, “The Rise of Google, The Ascent of Facebook, and the Decline of Everyone Else.”
According to Kafka, aside from 2009, Google’s portion of the ad market has been steadily increasing for years and has since left former competitors: Microsoft, Yahoo, and AOL in the dust. Facebook on the other hand, is just entering into the web ad market so it is difficult to predict where unpredictable social media goliath is headed.
The article asserts:
Based on everything we’ve heard this year, the 2011 column will look just like the ones preceding it. Except it might show even steeper gains for both Google and Facebook, given the moves both are making (YouTube and display ads for Google, new tricks like ‘Sponsored Stories,’ plus the overwhelming attractiveness of an 800 million user base for Facebook).
It is no secret that Google takes up a large percentage of global spending and that Yahoo, and AOL have been slowly declining for years. I would like see where, true Google competitors, Amazon and Apple stand in ad spending.
Jasmine Ashton, December 15, 2011
Sponsored by Pandia.com
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
