From Search to Facebook, Yeah, Yeah, Yeah
December 6, 2010
From the Beyond Search really important behavior desk:
With the Beatles catalog finally released on iTunes after years of negotiations, it’s interesting to note that people do not seem to be turning primarily to Google to find their favorite tunes. “Apple iTunes Beatles Success Driven by Facebook Not Search” reports on British Internet traffic the day the Beatles catalog was released. The article states: “On the day the Beatles content came to iTunes, 26.32 percent of total Apple traffic came from social networks compared to just 16.59 percent two days previously. Specifically, Apple saw a huge spike in traffic coming from Facebook. On the day that the Beatles content was available to download from iTunes, 1 in every 200 visits that left Facebook went directly to Apple.”
Wowza.
These stats focus only on the UK, but since FB is so popular in the U.S. my guess would be that the phenomenon was the same on this side of the pond as well. What does this mean for Google? Maybe it will make sure the Google social networking platform debuts faster than the Beatles catalog. Yeah, yeah, yeah, I hope you understand.
Alice Wasielewski, December 6, 2010
Freebie
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