I was calling some of the search and content processing vendors to update information today. I dialed Grokker at 1 866 968 4765 and 1 415 398 0820. Both lines were disconnected. The Web site remains online. When this happens and I mention that the company seems to be drifting or cut loose, I often get a flood of angry emails. Okay, let’s assume Grokker is alive and well. Let’s assume that its enterprise repositioning worked. Let’s assume that the reason no one is answering the phone is because the company is really busy.
Image of a Grokker interface.
I think that when phones go unanswered, the reason is positive. Some prospects may, on the other hand, conclude that the company is no longer in business or some other grave issue has surfaced. You decide. [a] In business and so busy the company can’t answer the phone. [b] Out of business. [c] Hey, we are in business and we have a free spirited way of doing business.
Stephen Arnold, August 22, 2009