How to Get Quick and Easy Content Analytics Certification
March 25, 2012
Want to be an expert in IBM Content Analytics? Now you can by using Killtest Bundles. EsuYi! recently reported on a cheap and easy way to become certified as an IBM Content Analytics professional in the article “IBM 000-583 Actual Questions.”
According to the article, the 000-583 exam only costs $100 and is an excellent way to become IBM certified. While IBM has set up classes to prepare for the exam, for those who do not have time attend classes there is another option — 000-583 questions.
In addition to having all the answers prepared in a convenient PDF format, the article states:
“The Developing with IBM Content Analytics and Search V2.2 000-583 questions and answers help you prepare well for the Certified Enterprise Developer, IBM Specialist, exams. All the possible questions are included in this format are regularly updated by the technical specialists. 000-583 answers to the questions are elaborated in a smarter way by adding illustrations and diagrams.”
Now that there are easy tools to get certified, where are those high paying jobs for content analytics experts? Let us know.
Stephen E. Arnold, March 25, 2012
Quid: Another Analytics Player
March 24, 2012
There’s a new player in content processing. Quid enters the market with big names and solid financing, too. The product description specifies:
Quid software is used by decision-makers running companies, NGOs, banks, and funds. It captures data, structures it, and enables people to visualize and interact with the information, to understand the global technology landscape. Teams can immerse themselves in and play with the data, optimizing decision-making about what to build and where to invest or partner. Quid software augments your ability to perceive this complex world.
Sounds like a valuable tool for those looking to invest in the next big thing. The software provides the ability to: map emerging technology sectors and identify rising stars; track tech R&D and breakthroughs; analyze white spaces for opportunities; and discern co-investment relationships in order to craft solid investment strategies.
We admire the company’s Origami-inspired way of explaining math and analytics. Very creative. Also, the “Life at Quid” page is well designed to entice potential employees.
Quid is one to watch as the company continues to move forward.
Cynthia Murrell, March 24, 2012
Sponsored by Pandia.com
Big Data, Small Talent Pool
March 24, 2012
It may be big data’s biggest issue; Government Computer News asks “Big Data’s Big Question: Where Are the Data Scientists?” Writer Rutrell Yasin explains:
“Even as organizations are trying to define the role of those tasked with analyzing and managing the new phenomenon of big data, people capable of that job are already projected to be in short supply.
“The move from a network-centric to a data-rich environment requires a different skill set, John Marshall, CTO of the Directorate of Intelligence J2 with the Joint Chiefs of Staff, said March 6 during a forum on big data. . . .
“A recent study reported that shortages of qualified workers who understand the power of big data is estimated to be between 140,000 and 190,000 people by 2018, Marshall said.”
Students are beginning to exit college with data analytics and data mining skills, but there may not be enough to fill the gap, especially in the public sector. There are professionals who have developed the required subject matter, math, and programming skills, but most of them are content to retain their lucrative jobs in Silicon Valley or New York.
The article does note that the broad term “data scientist” is akin to “doctor,” in that there are specialists within the field. Michael Lazar, a former intelligence community member who is now a senior solutions architect with VMware, recommends that public sector organizations internally train their people to meet their unique data analysis and management needs.
Though the article focuses on government organizations, it is a relevant read for anyone interested in big data. Also, it suggests a potentially lucrative field for young people looking to build a career in a difficult economy.
Stephen E. Arnold, March 24, 2012
Sponsored by Pandia.com
Another Poobah Insight: Marketing Is an Opportunity
March 21, 2012
Please, read the entire write up “Marketing Is the Next Big Money Sector in Technology.” When you read it, you will want to forget the following factoids:
- Google has been generating significant revenue from online ad services for about a decade
- Facebook is working to monetize with a range of marketing services every single one of the 800 million plus Facebook users
- Start ups in and around marketing are flourishing as the scrub brush search engine optimizers of yore bite the dust. A good example is the list of exhibitors at this conference.
The hook for the story is a quote from an azure chip consultancy. The idea is that as traditional marketing methods flame out, crash, and burn, digital marketing is the future. So the direct mail of the past will become spam email of the future I predict. Imagine.
Marketing will chew up an organization’s information technology budget. The way this works is that since “everyone” will have a mobile device, the digital pitches will know who, what, where, why, and how a prospect thinks, feels, and expects. The revolution is on its way, and there’s no one happier than a Madison Avenue executive who contemplates the riches from the intersection of technology, hapless prospects, and good old fashioned hucksterism. The future looks like a digital PT Barnum I predict.
Competitive Intelligence for Pharmaceutical Companies
March 20, 2012
Big pharma has been the leader in the use of machine-centric systems to keep revenues flowing. Between the worldwide economic crisis and the growing costs of developing new drugs, pharmaceutical companies need strategic software now like never before. Digimind’s blog reports on “CI in Pharma—Maximizing Success for Clinical Trials.”
By the time a drug approaches market, its parent company has typically sunk several years and many, many dollars into research and development, initial clinical testing, and clinical trials with human subjects. After all that, the company must get an accurate picture of its competitors’ progress before moving into the product launch phase. Failure to get it right at this stage can doom an entire project.
At this juncture, accurate data analysis is crucial. Digimind is one company offering competitive intelligence solutions for pharmaceutical companies. Writer Orlaith Finnegan describes her company’s offering:
“Digimind’s clinical trials dashboard provides some of the leading global Pharma companies with comprehensive real-time monitoring of clinical trials, gathering information from over 120,000 active trials in 178 countries. Digimind’s clients can easily identify what trials are being conducted in each geographical region of the world, the current stage of the trial, the estimated enrolment number, estimated completion date, what disease the drug aims to treat, any reported outcomes and lists of participating laboratories. In addition, Digimind’s interactive timeline enables our clients to see up to 50 clinical trials at a glance.”
Digimind works to save its clients time and money by automating and streamlining the collection, analysis, and sharing of data. Its global client list includes organizations from a broad range of industries. The company boasts of having turned a profit from day one, and of growing by 50% annually. As a side note, as of this writing their Web site says they are hiring.
Stephen E. Arnold, March 20, 2012
Sponsored by Pandia.com
The Cost Angle in the Social Media Monitoring Craze
March 20, 2012
Search Engine Journal offers good advice in the very detailed article “Think Before You Pay Too Much for Social Media Monitoring.” Writer Jen Carroll explains:
“Paid tools run the gamut, from blessedly affordable (for solopreneurs and small businesses) to outrageously expensive (only the big guys can even hope to afford them)
“Just like Web analytics tools, social media reporting systems can provide a wealth of data. But, is all that data necessary? How much of it is even useful? For most small and even medium-sized organizations, I would argue that only a small slice of what most reporting tools spit out is actionable.”
Carroll follows up with specific advice under several headings: Track Only the Social Media Metrics That Matter; Try Free Social Media Monitoring Options First; and Carefully Evaluate Paid Social Media Monitoring Tools Before Purchase.
Sample advice: figure out what you need first, so you don’t pay for what you won’t use. Also this tip: pay attention to ease of use; you’ll use the tools more often if you actually like using them.
See the article for more words of wisdom on getting the best value out of social media monitoring.
Stephen E. Arnold, March 20, 2012
Sponsored by Pandia.com
Inteltrax: Top Stories, March 12 to March 16
March 19, 2012
Inteltrax, the data fusion and business intelligence information service, captured three key stories germane to search this week, specifically, how some online sources are embracing the big data revolution.
One of the hottest names in online retail in the last 12 months, is breaking analytic ground, according to “Groupon Expands into Big Data,” but is that a good idea?
Another online giant is losing a little analytic ground to its social media competitors, as we learned in “Facebook No Longer Biggest Analytic Source” .
The internet presence of nonprofits has certainly increased and analytics is helping them help more people, according to “Nonprofit Analytics Could Spell Big Business” .
Just like with any industry, the online world has taken a shine to analytics. The results, much like anywhere else tend to be positive, but also involves some shrinking. No matter who’s involved or what direction they’re headed, it’s a fascinating ride and we’ll be monitoring it every day.
Follow the Inteltrax news stream by visiting www.inteltrax.com
Patrick Roland, Editor, Inteltrax.
March 19, 2012
Text Analytics Gurus Discuss the State of the Industry
March 19, 2012
Text Analytics News recently reported on an interview with Seth Grimes, the president of Alta Plana Corporation, and Tom H.C Anderson, managing partner of Odin Text- Anderson Analytics, in the article “Infinite Possibilities of Text Analytics.”
According to the article, in preparation for the 8th Annual Text Analytics Summit East in Boston, Text Analytics News reached out to these influential thinkers in the text mining field and asked them some questions regarding the state of the industry.
In response to a question regarding the changes in the approach of analysis software for unstructured data, Grimes said:
The big changes in text analytics are the embrace of and by Big Data, the development of ever-more sophisticated algorithms, and a shift in the way user invoke the technologies. Enterprises understand that a high proportion of Big Data is unstructured: Variety is one of Big Data’s three “Vs.” Text analytics providers know they have to meet challenges presented by the other two “Vs:” Volume and Velocity.
Stephen E Arnold, publisher of Beyond Search, will discuss the implications of “near term, throw forward” algorithms. Mr. Arnold will describe how injections of content can distort the outputs of certain analytic methods. At the fall 2011 conference, Mr. Arnold’s presentation provided a reminder that “objective” outputs may not be.
This is an interesting interview that would be worth checking out for those who are interested in attending the conference or just finding out a little more information about how content is analyzed. For registration information visit the Text Analytics website.
Jasmine Ashton, March 19, 2012
Sponsored by Pandia.com
Geospatial Intelligence: Autonomy and SharePoint
March 16, 2012
I must admit I don’t associate Hewlett Packard Autonomy with Microsoft. I know I should. Autonomy technology has been adding functionality to Microsoft SharePoint for years. I was reminded of Autonomy’s ability to “play well with others” when I read “Information Discovery Improves Search Capability for the Largest Database of Geospatial Intelligence.” If you are not involved in intelligence activities, you may not know what “geospatial intelligence” embraces. If you don’t know, I am not going to explain it to you.
The write up makes three points.
First, the use case described in the document performs what I call data fusion. For the azure chip crowd and the self appointed search experts, you can probably figure out that Autonomy technology is facilitating the integration of images, data, and other information. Without Autonomy, the merged outputs would not be possible.
Second, the use case makes clear that search is an essential component of information discovery. Everyone wants the outputs to tell the user what she or he needs to know. Won’t work. So outputs lead to search and search leads to more outputs. The use case explains that text and source data have to be “augmented”; specifically, entity extraction, categorization, geo-tagging, and reverse geo-tagging.
Third, the system handles open source and secure content in compliance with a Department of Defense metadata specification. If you like codes, here’s the one you need: DDMS 2.0.
Net net: Autonomy has some interesting capabilities for outfits who use Microsoft SharePoint.
Stephen E Arnold, March 16, 2012
Sponsored by Pandia.com
Business Intelligence in Tweets?
March 15, 2012
Six-year old Twitter has lot of credibility when it comes to knowing what people want. The social-networking site is serving up around 350 million tweets a day and that number is constantly growing. For businesses, that number means real-time analytics and activity from potential and current customers.
Mike Brown, current director of corporate development at Twitter, recently spoke at the CITE Conference and commented that the company is “the ultimate business intelligence tool.” This is because of Twitter’s ability to give a peak into what customers and competitors are saying, and the company plans to get more innovative on tracking activity and providing data analytics—with plans for advanced GPS sensors and targeted proactive advertisements for users.
A recent Computer World article, “Twitter Exec Calls Tweets the ‘Ultimate Business Intelligence Tool,” provides more insight from Brown on the importance of using Twitter in the business environment. The article states:
‘One of my favorite Twitter accounts, …because he just joined recently, is Rupert Murdoch,’ Brown said. ‘Whether you subscribe to his politics or not, the guy tells it like he thinks it and you really get that sense when you read his tweets. ‘I think whether you’re a brand or a marketer or a small business owner, [you need] to talk with an authentic voice that feels like your own, [one] your customers know,’ he said. ‘Your customer’s BS meter is pretty good. Don’t hand off your Twitter to your PR agency or even an intern who’s going to be with your business for a short while.’
Interesting advice. So, is the “ultimate business intelligence tool” statement by Brown self-serving? Nah, we think not. The assumption is a simple, fair, and par for the course. Note that raw tweet data can now be bought from companies like DataSift and Gnip. Everyone is starting to recognize the impact of tweets.
Andrea Hayden, March 15, 2012
Sponsored by Pandia.com
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