Did the Copilot Crash the Ageing DC 3?
July 15, 2026
Another dinobaby post. No AI unless it is an image. This dinobaby is not Grandma Moses, just Grandpa Arnold.
I read “Microsoft Pushed Copilot Everywhere, But Barely Anyone Bought It, and Even Fewer Use It: Report.” The title is snappy, but the subtitle is a killer:
Users are barely showing up for Copilot
I fiddled around with Copilot when it first became available. I even used it to create free illustrations for this blog. But the quality and performance degraded over time I used it. Then the image generation service just went away, and so did I.
Thanks, Midjourney. Good enough.
The cited write up says:
But the latest adoption figures suggest that the distribution was quite disappointing. Microsoft revealed that Copilot 365 has more than 20 million paid seats. While that does sound impressive at a glance, this number is dwarfed when you compare the company’s more than 450 million paid commercial Microsoft 365 seats. So fewer than 4.5% of those customers pay for the full Copilot experience.
Interesting.
The write up says:
According to a new report, enterprise surveys place weekly usage among licensed Copilot seats at only 20% to 30%. Applied to Microsoft’s disclosed numbers, that leaves somewhere around 4 million to 6 million weekly users, or roughly 1% of Microsoft 365’s broader commercial customer base. This is basically just the tiniest piece of the whole pie.
“Tiniest piece of the whole pie”! This type of usage is the equivalent of my dropping one of those sucre coloré from a frosted donut. Hey, what’s one less pink jimmie or sprinkle on a hot day?
The write up points out a bit of Microsoft marketing brilliance; to wit:
Alongside the lukewarm adoption, the company also treated users to higher Microsoft 365 prices. At the start of this month, Microsoft increased the US monthly price of Business Basic from $6 to $7 and Business Standard from $12.50 to $14. Several enterprise and frontline plans also rose by between 5% and 33%.
What’s that old adage? Ah, yes, “if we build it they will come.” What we have is “no, most people did not show up.” Most people scrolled TikTok-type videos, did work the old-fashioned way, or just faked doing work. I am curious about those individuals who embraced Copilot to do work.
How about some observations? No, well, too bad:
- The AI marketing coup delivered by Satya Nadella in January 2022 may have transformed itself into expensive goo.
- Acqui-hires, reorganizations, and pronouncements on social media are unlikely to deliver a magic wand that turns non-users into paying customers. The statements, however, call attention to the management bumble itself.
- Competitors may find themselves sucked into the downdraft generated by Microsoft’s brisk fall on its own Copilot equipped laptop. Punching that dedicated Copilot key is not likely to generate a useful answer to the question, “Yo, Copilot, how do we avoid this airplane crash?”
Net net: Thump. Ouch. Stand back. The fire is spreading.
Stephen E Arnold, July 15, 2026
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