AI Ai Aiiii! The Sound of Coffee Pain
June 16, 2026
The “AI failed” information continues to appear in my newsfeed. Most we ignore, but due to the ubiquity of an outfit called Starbucks (and the “bucks” word is germane to the business model for hot water sales) jumped into the output of a Thermoplan AG device. How did that dip into the warm bath of AI marketing work out?
That vendor of hot water is about to toss out the AI the firm. The State Of Brand explains the details in the article, “Starbucks Sold Its AI On A 99% Accuracy Number. Nine Months Later, 11,000 Stores Are Counting Milk By Hand.” Starbucks installed an AI tool called Automated Counting, designed by NomadGo, in September 2025. It was described as a way to relieve employees from mundane tasks:
“A “unique synthesis” of on-device computer vision, 3D spatial intelligence, and augmented reality. Wave a tablet at a shelf of milk jugs and syrups, and the count appears, validated in AR. Starbucks’ chief technology officer framed it as freeing partners from a time-intensive task so they could get back to making drinks and connecting with customers.”
It was removed in May 2026. The job for AI was “simple” like most work processes analyzed by “let’s increase margin” crazed MBAs and flexible bean counters. The system was supposed to count milk cartons. Eliminating manual counting would free up Excel projected hours. Presumably the time would be used for more productive activities like turning out more expensive hot water and writing in physician scrawl a customer’s name on a cup with a mermaid image.
How did that AI handle the simple job? Yeah, not very well. As anyone who has worked in a busy foody type of environement, when the rush arrives, life is pretty crazy. The system worked great in a store with a tidy, clean shelf, decent lighting, controlled SKUs. When caffeine semi withdrawl Type As crowd the counter, smart software did not work too well.
No modern “leadership” admits mistakes. Starbucks didn’t consider it a failure instead Automated Counting is labeled as more of a learning experience than anything. It’s a carefully crafted statement from Starbucks HQ to output what I call smarmy talk. Yeah, I interpreted the AI counting milk anecdote as another memorable moment for an outfit which sells hot water.
Does this AI moment prove anything? Yep:
- Real world actions are different from those demonstrated in a controlled setting.
- Modern leadership believes in Tooth Fairies, silver bullets, and the outputs of BAIT acolytes (BAIT is our lingo for big AI tech outfits).
- Probability is good for some things but not for other applications.
My view is that modern management is gullible and believes the the next big thing will wave a magic wand over some business problems. News flash: There is no tooth fairy.
Whitney Grace, June 16, 2026
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