Marketers and AI: Killing Sales and Trust. Collateral Damage? Meh
November 11, 2025
Another short essay from a real and still-alive dinobaby. If you see an image, we used AI. The dinobaby is not an artist like Grandma Moses.
“The Trust Collapse: Infinite AI Content Is Awful” is an impassioned howl in the arctic space of zeros and ones. The author is what one might call collateral damage. When a UPS airplane drops a wing on take off, the people in the path of the fuel spewing aircraft are definitely not thrilled.
AI is a bit like a UPS-type of aircraft arrowing to an unhappy end, at least for the author of the cited article. The write up makes clear that smart software can vaporize a writer of marketing collateral. The cost for the AI is low. The penalty for the humanoid writer is collateral damage.
Let’s look at some of the points in the cited essay:
For the first time since, well, ever, the cost of creating content has dropped to essentially zero. Not “cheaper than before”, but like actually free. It’s so easy to generate a thousand blog posts or ten thousand ”personalized” emails and it barely costs you anything (for now).
Yep, marketing content appears on some of the lists I have mentioned in this blog. Usually customer service professionals top the list, but advertising copywriters and email pitch writers usually appear in the top five of AI-terminated jobs.
The write up explains:
What they [a prospect] actually want to know is “why the hell would I buy it from you instead of the other hundred companies spamming my inbox with identical claims?” And because everything is AI slop now, answering that question became harder for them.
The idea is that expensive, slow, time-consuming relationship selling is eroding under a steady stream of low cost, high volume marketing collateral produced by … smart software. Yes, AI and lousy AI at that.
The write up provides an interesting example of how low cost, high volume AI content has altered the sales landscape:
Old World (…-2024):
- Cost to produce credible, personalized outreach: $50/hour (human labor)
- Volume of credible outreach a prospect receives: ~10/week
- Prospect’s ability to evaluate authenticity: Pattern recognition works ~80% of time
New World (2025-…):
- Cost to produce credible, personalized outreach: effectively 0
- Volume of credible outreach a prospect receives: ~200/week
- Prospect’s ability to evaluate authenticity: Pattern recognition works ~20% of time
The signal-to-noise ratio has hit a breaking point where the cost of verification exceeds the expected value of engagement.
So what? The write up answers this question:
You’re representing a brand. And your brand must continuously earn that trust, even if you blend of AI-powered relevance. We still want that unmistakable human leadership.
Yep, that’s it. What’s the fix? What does a marketer do? What does a customer looking for a product or service to solve a problem?
There’s no answer. That’s the way smart software from Big AI Tech (BAIT) is supposed to work. The question, however, “What’s the fix? What’s your recommendation, dear author? Whom do you suggest solve this problem you present in a compelling way?”
Crickets.
AI systems and methods disintermediate as a normal function. The author of the essay does not offer a solution. Why? There isn’t one short of an AI implosion. At this time, too many big time people want AI to be the next big thing. They only look for profits and growth, not collateral damage. Traditional work is being rubble-ized. The build up of opportunity will take place where the cost of redevelopment is low. Some new business may be built on top of the remains of older operations, but moving a few miles down the road may be a more appealing option.
Stephen E Arnold, November 11, 2025
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