iCommerce:
Leveraging Content

Introduction

What We’ll Cover

A Corporate Content Portal

Mercata: Content Plus Group Buying

Strong Winds Blowing

What’s Content?

What’s Content Management?

CM Orienting Facts

Multi-Dimensional, Multi-Format

The Control Panel

Web Control 1: Editor

WYSIWIG Web Page Editor

WYSIWIG Web Page Editor

Web Control 2: Database Engine

Database Engine

Web Control 3: Document Mgmt.

Document Management

Summary of 1st Three Functions

Enhanced Function 1: Personalization

Personalization Tools

Personalization Tools

Enhanced Function 2: Site Fixes

Site Manipulation Tools

Enhanced Function 3: Search Engine

Search Engine

Web Sleuth: Term Expansion

Summary of 2nd Three Functions

Metatools Function 1: Plumbing

Administration Interfaces

Metatools Function 2: Usage Tracking

Usage Tracking

Metatools Function 2: Usage Tracking

Security Services

Summary of 2nd Three Functions

On the Horizon: Video / Audio

Yahoo’s! Personalization System

Yahoo Personalized with Video

Players in Personalized Portals

Content Strategy — A Must Have

Our Team Can …

Arnold Information Technology

Arnold Information Technology