Hardware in all of its forms provide the complement to content. The ecosystem’s hardware is a tangible way to “see” physical characteristics of the ecosystem.
Digital content intertwines or “wraps” around the hardware in the ecosystem, using the metaphor popularized by Cisco Systems
Software and system services are a catalyst. Hardware shifts
from a passive device to a live device. When software is embedded in a device, the
delivery of content is subsumed into a seamless experience.