Notes
Outline
CMS Drivers
Computers in Libraries
Washington, D.C.
Topics / Questions
Definitions
The basic pieces of CM
Lessons learned
What’s changing
Wrap up
Arnold Information Technology
Founded in 1991 -- “Boutique think tank”
Booz, Allen; UMI; Ziff; Information Access Co. -- Participated in the development ABI/INFORM, Business Dateline, General Business File, and Health Reference Center
Provides technology assessment and information engineering services
Recent projects:
One of the founders of the Point Internet service (“Top 5% of the ‘Net), sold to Lycos in 1995
Kendara – sold to @Home in 2000
Architecture for www.firstgov.gov (Pres. Clinton and Bush)
Worked on i2’s Dot Net product Web Zeer (Cambridge, England)
Arnold Information Technology
US West’s online yellow pages strategy
Six books, more than 40 articles
ASIS Distinguished Lectureship
Business and technical market studies.
Contact:
Stephen Arnold
502-228-1966, voice
502-228-0548, facsimile
www.arnoldit.com
sa@arnoldit.com
Definitions of Content Management
Definitions of Content Management
Definitions of Content Management
What’s Content?
Textual information about products, people
Binary files (audio, video, programs, pictures)
Electronic mail with text and rich media
Facts—structured in database tables or unstructured text
Numeric information—static or dynamic tables, visual representations
Metadata — information about information
The Nine CM Components
A need for basic tools
Web master and a small number of users
Content “templates” to allow “end users” to create pages, change data, etc.
Support distributed systems
The Basic Pieces
Lessons Learned
Technology is 20 percent of the job
CMS affects business processes at a fundamental level
CMS requires time to do “right”
Integration with existing ERP applications not flawless
Low cost means limits to scalability and functionality
Standards support important
Management support vital
Nokia = Rich Media Mobility
Wireless Multifunction Devices
NOW (New Office Workspace)
New Office Workspace 1
New Office Workspace 2
New Office Workspace 3
Checklist of CM Drivers
Awareness expanding: upwards (management), downwards, and outwards
New users want rich media, caching exploding
Solutions, not separate programs
Integration with existing ERP  applications
Intense price competition, conflicting claims
XML -- mandatory technology
Wireless, pervasive access
The Real-Time Enterprise
[A real-time enterprise is] a company that uses Internet technology to drive out manual business processes, to eliminate guesswork, and to reduce costs.
The key feature of a real-time enterprise is spontaneous transaction flow. In most businesses today, an event like a customer order spawns thousands of transactions that go through a series of vertically organized departments.
As a result, most companies have a highly fragmented view of their customers. A real-time enterprise addresses that problem.
Ray Lane, General
Partner, Kleiner Perkins, 2001
Interactive Applications
Web Expectations
Web Expectations
Web Expectations
Microsoft.NET
Challenge
Not just a Web “thing”
Mix of technology, work processes, and policies
Integrate with Enterprise Information Systems and other functional software
Prepare well...
IT and 360°ROI: Fatten Cost Curves
The largest inefficiencies lie in interactions between enterprises in an industry and units in a business.
Communications and information are critical to interactions among enterprises.
The Internet’s biggest influence is on business process innovation, and reducing communication and interaction costs
Players in Content Management
Content Strategy — A Must Have
Database and XML (XHTML) friendly
Reduce risk with audit trail (work flow)
Reduce costs of site management and maintenance
Greater flexibility in handling rich, multi-media content
This Presentation
CM Orienting Facts
Costs range from
Time only with Dot Net or Sun ONE tools
To more than $1 million plus when a Vignette installation is integrated with an Enterprise Information System
Time to set up ranges from 15 days to six months or more
Staff must use tools; otherwise, CM system fails
No silver bullet – a complex tool to manage sites with dynamic content and multiple users
Same Data, Different Format
Work for 20 Somethings
Changes in “Doing Knowledge Value Work”
Distributed research
Ad hoc access to data
Increased flow of text-based messaging in the form of e mail, collaboration, and messaging threads
Security by “owner,” not a programmer or system administrator
Sustained cost control
CM Facts
According to Forrester Research, only ten percent of the Global 2000 companies use content management systems. Such systems allow content to be classified easily so that, for example, documents uploaded at certain dates can be automatically removed or considered for updating.(http://news.zdnet.co.uk/story/0,,s2081499,00.html)
At least part of what’s driving this market is price. Until recently, most content management products were Unix-based, costing from $250,000 to more than $1 million. Now, some vendors have hit the market with less-expensive Windows and Macintosh-based systems, priced as low as $15,000. Seybold Publications, 2001
CM Facts
Specialized CM for pharmaceutical companies available. Example: GXPharma (www.gxpharma.com). These tools add compliance features.
Documentum provides GMPharma product, which was codeveloped with PwC,  (www.documentum.com)
What are Web Services?
Web Services - 2
A set of standards
XML: Extensible Markup Language
UDDI: Universal Description, Discovery, and Integration
WSDL: Web Services Description Language
SOAP: Simple Object Access Protocol
Tools for writing software--Microsoft.NET, Java J2EE platform
New commercial “Web services” ventures coming from France, Taiwan, Brazil...