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The “much more” means that nine basic elements must support the Web and other formats and channels.
Depending on the time for the talk, I zip over these or talk about a few.
This is a checklist -- use it before starting the project.
This is a checklist -- use it before starting the project.
So, a CM system cannot and should not be just a “Web thing.”
List of players. These and more are on the www.arnoldit.com Web site.
Develop a strategy. This is what I try to sell.
Some basic facts about CM. Be realistic.