- The KartOO: Meta-Search Engines, July 2002
Mediasurface's Secret Sauce:Infrastructure-Ready Software, Information World Review, March 2002.
- Pricing 2002: Caveat Raptor, Free PINT (U.K), February 2002.
- The Emojo Workout: Hot Content Management, Information
World Review, January 2002.
Intranets: Key Current Platform Considerations. IP: Intranet Professional, January/February 2002.
Handhelds and libraries. November 2001 issue of Serials: The journal for the serials community.
Journey to the Edge: Peer to Peer Computing and Content Control. Seacher Magazine, October 2001.
- Intranets: Key Current Platform Considerations. IP magazine, January/February 2002.(PDF Format)
- Handhelds and libraries. Serials Magazine, November 2001.(PDF Format)
- Peer to Peer Computing and Content Control. Seacher Mgazine, October 2001(PDF Format)
- Evaluating Pricing Models (MS Word format)
- Peer to peer computing
NuTech Solutions. Information World Review, August 14, 2001.
Boxmind: Taming Courseware Authoring
Information about Stephen E. Arnold's newly released book
Visual Net: Deus Ex Markup Language, April 26, 2001
Albert.com article for Information World Review, "Technology from Harrod's
Creek," April 2001
Webzeer.com article for Information World Review, "Technology from Harrod's
Creek," March 2001
SageMaker.com article for Information World Review, "Technology from Harrod's
Creek," December, 2000
SoluTech article for Information World Review, "Technology from Harrod's
Creek," November, 2000. (Note: SoluTech Inc.'s new name is Quilogy. The
company's Web site is at www.quilogy.com.
- Data Geographics: Traversing New Data Constructs
This article was written for the National Online Meeting in
1990. Although short, the article was one of Stephen E. Arnold's early descriptions of the rich media information environment that
surrounds online users today.
- Amplifying the Database
This is a white paper used as background for Stephen E. Arnold's presentation to the Direct Market Association's annual meeting in early 1990.
- Winning in the 1990s
This essay appeared in the February 1990 issue of Electronic Library. The owner of Electronic Library ran
occassional pieces by Stephen E. Arnold. This one takes a look at the business practices in the formerly-genteel world of library information services.
- Marketing Electronic Information in the 1990s
This is another Electronic Library essay, first published in October 1990.
The article provides a good summary of the basics of information marketing in public, academic, technical, and special libraries.
- Patents on the Prairie
In 1989, Elsevier asked Stephen E. Arnold to submit occassional essays to its Advanced Information Report newsletter. This February
1990 essay relates an anecdote related to the cost associated with making a decision without complete patent research.
- A Fanfare from Mr Brass
This is June 1990 essay for Advanced Information Report. The focus is on Richard Brass,
who has had a major impact on electronic information since he developed the first integrated spelling checker.
- Hotel Hassels and Boothmanship at SLA conference
This is the August 1990 essay for Advanced Information Report. The essay documents the escalation of online trade show marketing from its low-key,
facts-only approach to a newer, more Madison Avenue style of marketing.
- A New Frontier in Database Design
The editor of Microcomputers for Information Management asked Stephen E. Arnold to develop the multi-object, rich-media database concept in a short article. This essay appeared in
September 1990, and it is long in the tooth.
- Text Timesharers: Sitting Ducks for Hungry Dogs
Stephen E. Arnold has pinpointed the vulnerabilities of electronic publishing companies operated by people who come from accounting, legal, and business backgrounds. This essay
appeared in December 1989 in Electronic Library and spells out the problems associated
with managers who are not technologists driving companies that are anchored in technology.
- 25 Marketing Tactics
In the late 1980s, Carol Galvin and Stephen E. Arnold created the newlsetter Marketing
Library Services. The newsletter is now owned by Information Today, Inc. As part of the research for the newsletter, Stephen E. Arnold assembled a list of the 25 marketing
tactics that were used by various types of libraries and information companies. Although never published, the checklist of tactics has been used and reused by Mr. Arnold for more
than 13 years.
- Marketing CD-ROM Information Products: The International Opportunities and Challenges
This essay was written for the International Online Meeting, London, 1989. It is useful because the comments about CD-ROM
technology applies directly to the boom-bust cycle of Internet-based services.
- Print Products into Electronic Products: A Strategic Approach for Electronic Products
This essay presents a number of themes that Stephen E. Arnold has addressed in speeches
and subsequent articles. The paper provides several case studies, options analyses, checklists, and business models that illustrate
the key point: Moving content from one form to another is not easy, cheap, or likely to
generate substantial revenue in a new medium.
- Ethics and the New Information Technology
In 1989, Stephen E. Arnold received the Distinguished Lectureship Award from Rutgers
University and ASIS. The lectures were based on this unpublished white paper. Many of the
themes that Stephen E. Arnold has addressed in subsequent books and articles appear in this essay.
- Guidelines for Information Marketing
This essay was prepared as a handout to accompany Stephen E. Arnold's speech at the
SLA conference in early 1989. The essay includes the 25 basic information marketing
tactics but places them in the context of nine strategies for information marketing.
- Mainstream Customer Satisfaction
This is an October 1989 essay for Advanced Information Report. The point of this essay is that customer service was beginning to deteriorate in the late 1980s.
- Answer: Batman, Bingo and CD-ROMs
This December 1989 essay for Advanced Information Report describes the now-transformed Dialog Information Services' early attempt to step up its marketing in order to generate
more revenue. Reading the article in 2001 is a reminder of how futile these efforts were.
- Document delivery cup 1990: Ei 1 away 0
This essay appeared in Advanced Information Report in September 1989. It is a positive summary of document delivery
services from Engineering Information, now a unit of Reed-Elsevier, the company that published Advanced Information Report.
- Timesharing Companies Specializing in Text: Sitting Ducks or Top Dogs?
This is an essay prepared for Online Inc. annual online show. The essay provides an early warning about the financial problems into which traditional timesharing companies were charging at high speed.
The essay is somewhat less blunt than the version of the essay that appeared in Electronic Library several months later.
- Segmenting the Information Services Market: A Special Report from Marketing Library Services
With the start of the Marketing Library Services newsletter, Stephen E. Arnold prepared a white paper about segmenting the library market.
The white paper was never published, and it is presented here for the first time. Despite the age of the white paper, the segment analysis remains valid.
- Silicon Valley and Unix
This August 1989 essay for Advanced Information Report documents the importance of the client-server architecture in the pre-Web days.
- End-users: Dollars but doubts
This is a follow on to the 1987 article "Dreams into Dollars." This second article about end users focuses
on the success (or lack of it) that the early efforts to expand the online user base beyond of specially-trained
information professionals. This article appeared in Information Services and Use in 1989. One of the more
startling observations was the mismatch between commercial services and end users' information needs.
Even more disturbing to readers in the late 1980s was to statement that the United States would lose its lead
in information. The extensive holdings of Thomson, Reed Elsevier, Wolters Kluwer, VNU, and News
Corp. bear out the a fundamental shift in ownership. Finally, the article states clearly that
the gap between information haves and have nots will become a permanent feature of the online landscape.
- Electronic Information on CD—A Product or a Service
This article appeared in Online in November 1987. It is notable because it makes extensive use of a neologism I heard at a marketing seminar in 1986. If one can
look beyond the horrible coinage "provice" which is a hybrid of product and service, the article explains the dual nature of electronic information.
- A baker's dozen of CD-ROM myths
This article appeared in Electronic and Optical Publshing Review, June 1987. The editor was Harry Collier, who later became the publisher of Stephen E. Arnold's
monographs on electronic information. Furthermore, this article captures the challenging nature of Stephen E. Arnold's approach to advanced information technology.
- End-users: Dreams or Dollars
An early look at the fallacies of assuming people will pay for electronic information.
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