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Information Today |
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May 16, 2001 |
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© Stephen E. Arnold, 2001 |
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New book The New Trajectories of the Internet, Infonortics,
Ltd. May 2001. Portions of this presentation appear in this new monograph. |
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Contact:
Stephen Arnold
502-228-1966, voice
502-228-0548, facsimile
sa@arnoldit.com or |
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hcollier@infonortics.com |
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Examples |
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Snapshots of “older” vertical plays |
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How to think about vertical engines |
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New approaches |
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Wrap up |
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Questions / comments! |
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www.alifemedical.com |
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www.mercado.com |
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www.scopeware.com |
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www.pdamedic.com |
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Create an exchange…chemicals, rubber, steel |
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Move business processes to the Internet |
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Chemdex, Vertical Net, and others |
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What happened? Massive losses.. |
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Big dogs emphasized verticals: |
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Verity – Licensing and services |
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Autonomy – Classifier and voice |
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New players ... a new twist and spin: |
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Flurry of activity in medical arena |
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Look at search and flip it |
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Seek, analyze, display |
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A Life Medical |
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Minnesota Mining and Manufacturing pushing the
technology… |
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Process discharge text |
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Identify codes |
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Provide point-and-click search, expand, or
commit |
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Search-and-retrieval |
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Removes the burden on user |
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Places information in the work flow |
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Access to information when it is needed in the
course of a task |
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Works but users express frustration |
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Requires extremely precise queries |
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Search engines says they broaden the query, but
they work like Mercado’s…or Easy Ask…or Bug’s Eye |
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impact on ROI or revenue per employee University
of Texas (Austin) Center for Research in Electronic Commerce |
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< 15 percent of processes online, no increase
in revenue per employee |
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> 35 percent of processes online,
“significant increases in revenue” |
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> 40 of customer-related processes had to be
online before significant |
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Set up fee |
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License fee |
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Content fee |
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Everything Yahoo! does, but internal and
external sources |
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Bounded content |
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Distributed |
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Heterogeneous file types |
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Staff created or purchased; therefore, important |
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Work-related; therefore, ROI an issue |
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Legacy (old), current (yesterday and today), and
time-sensitive (now) |
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One search tool? |
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Use the search-retrieve-review model? |
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Learn different systems? |
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Accept security risks? |
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Believe marketers’ statements about ROI? |
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Live with unpredictable software? |
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Upgrade to obtain acceptable performance? |
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Live with “just text”? |
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A wireline connection? |
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Search business changing |
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Horizontal services — disappointing sales |
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Niches — promising...but tricky |
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Targeted solutions |
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More focused sale |
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Experience counted in a segment |
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Demonstrate return on search investment |
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Integrated with work / leisure activities |
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Embedded search |
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Fits context of the user’s task |
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Just-in-time delivery (not push) |
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Wireless and wireline |
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Partial solutions…suggestive |
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PDA Medic |
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Emergency medical services |
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HotSync |
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The price is $5,000 for five |
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EMS Manager is a turnkey personnel tracking
software program. |
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Price: $1,000. |
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Where needed |
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When needed |
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Wireline |
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Wireless -- fixed point and mobile |
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Near real time -- faster is better |
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Data mining + traditional search-and-retrieval |
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Rendering dynamically generated content |
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Combining information from multiple sources |
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Maintaining fresh content |
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Adapting to the user |
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Near real-time / high speed |
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Predictive delivery – “just in time” information
or “in line” information |
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Founded in 1991, small team of specialists |
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Provides technology assessment and information
engineering services |
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Planning |
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Analysis |
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Recent projects: |
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Wireless for the world’s largest software
company |
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University of Michigan next generation network
for Kresge Business School |
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Design and planning for U.S. government’s
firstgov.gov |
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Inventory and analysis of Canadian online
initiatives |
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Technical and financial analysis of 24
Application Service Providers |
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Contact: sa@arnoldit.com |
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